How Many Websites Are There? – Guide to the World of Websites 2018

How Many Websites Are There? – Guide to the World of Websites 2018

 

There are:

websites in the World as of May 2018.

 

 

How many websites are there in the World?

 

While the exact number of webstes keeps changing every second, there are well over 1 billion sites on the world wide web (1,584,940,345 according to Netcraft’s May 2018 Web Server Survey compared to 1,805,260,010 in January 2018).

The milestone of 1 billion websites was reached in September 2014 followed by a bounce back to under 1 billion for one and half year. The total number of websites reached 1 billion again only in March 2016.

Today this number continues to change as you read this article.

 

Total Number of Websites – Yearly Table

 

Year Total Number of Websites (Active Websites)
January 2018 1 805 260 010 (171 648 771)
January 2017 1 800 047 111 (172 353 235)
January 2016 906 616 188 (170 258 872)
January 2015 876 812 666 (177 127 427)
January 2014 861 379 152 (180 067 270)
January 2013 629 939 191 (186 821 503)
January 2012 582 716 657 (182 441 983)
January 2011 273 301 445 (101 838 083)
January 2010 206 741 990 (83 456 669)
January 2009 185 497 213 (71 647 887)
January 2008 155 583 825 (68 274 154)

 

The total number of websites in the world has been confirmed by NetCraft and was published in its May 2018 Web Server Survey.

However, it should be noted that websites are added and subtracted on a regular basis. So, for a time the number fluctuated above and below the 1 billion mark.

For example, in August 2012 a full 40 million hostnames were removed from only 242 IP addresses. This considerably reduced the number of existing websites for a period of time.

By March 2016, the number of websites no longer went below a billion.

It is amazing to consider the sheer growth of the internet which started with 1 website in 1991 to over a billion today. Websites are now actively used by businesses, organizations, and individuals all around the world.

 

How many websites are active?

 

Websites, as considered by the official count, are those that have unique hostnames.

In other words, they have a specific IP address, use a name server, and have a unique name (domain name) which can be accessed with a browser and found through a search on the web.

However, it should also be noted that roughly more than 85% of all websites today are not active. Instead, most of them are parked domains or have a similar function.

This means that only between 10-15% of all the websites in the World are active and being used in some fashion.

Also, consider that a big portion of the websites is not updated in a timely manner. This means that the actual number of active, working sites may be a much smaller fraction.

 

The reasons for the growth

 

All things considered, the growth of websites has been quite remarkable thanks in large part to a decision on April 30th, 1993 by CERN.

This decision made the world wide web available on a basis that was free of royalties.

In essence, it became a public domain which allowed people around the world to create their own websites.

It is interesting to note that the growth of the internet started in the 1970s and continued on a limited basis until the early 1990s.

However, the world wide web itself is credited to Tim Berners-Lee, who began it in March 1989 and introduced the first server, browser, and editor along with HTTP and HTML.

 

Tim-Berners-Lee-CERN

Sir Tim Berners-Lee invented the WWW in 1989 © CERN

 

While the growth of the web has been explosive, one of the biggest jumps occurred in 2013 when the number of websites grew by almost a third.

Today, Apache together with nginx currently hosts just over half the websites that exist. However, Microsoft is closing fast and they are expected to get a bigger market share soon.

It is also expected that the number of websites will continue to grow for the foreseeable future.

So, the answer to the question “How many websites are there?” soon will be even more impressive.

 

How big is the Internet today?

 

The size, scope, and amount of information on the Internet keep growing all the time. Accordingly, any data on this available today will most likely expire already tomorrow.

The internet is huge in terms of its size. It contains a massive amount of constantly growing information in different formats (text, images, video, audio etc.).

Millions of people contribute to the size of internet every single day.

As of the latest available statistics, the internet has roughly 3.58 billion users.

This represents about 51% of the total population of the earth! The continent with the most internet users is Asia. It accounts for just over 50% of all internet users in the world.

China has more internet users than any other nation. It is currently estimated at over 1 billion. Just over 25% of all people using the internet.

That number is more than triple the entire population of the United States!

Here is the wider list of internet users per country as of 2017 (in millions):

Number of internet users per country

Source: Statista

Imagine all these folks non-stop making the internet even bigger.

Every single second.

However, the Internet does not seem to be that big in physical size.

The physical size of the internet was calculated in 2015. University of Leicester (UK) students estimated that printing out the entire web on paper would take about 2% of the Amazon rainforest.

This number might not be too much impressive. But the Internet has grown considerably since then.

 

How much Information is on the Internet?

 

The total amount of information on the Internet is not easy to accurately assess.

It grows every second. Moreover, it depends on how you measure the information.

It is estimated that by 2019, given the current rate of growth, the global traffic on the internet will reach 2 zettabytes or 2 billion-billion bytes for the year.

To put in layman’s terms, a single zettabyte can hold 36,000 hours of HD video.

There is little doubt that the internet will continue to grow in terms of its size, scope, and information. This is thanks to the world’s growing dependence on the web for communication, business, and entertainment.

 

What website was the first one?

 

This one:

The first website of the Internet

The first website of the Internet went live on August 6, 1991. It was about the World Wide Web project itself.

As you can see from the screenshot, the contents of the website contained:

  • some general information;
  • instructions on hypertext;
  • and some guidelines on creating a web page.

The first website of the Internet was hosted at CERN on Berners-Lee’s NeXT computer (this computer is still at CERN).

Today we exactly know what the very first website was and how it did look. In 2013 CERN restored the world’s first website on its original address.

As a result, the first website of the internet is still available today at the following URL: http://info.cern.ch/hypertext/WWW/TheProject.html

On 30 April 1993 CERN put the World Wide Web software in the public domain. This allowed the web to develop and flourish at an unbelievable pace.

This is what made the Internet to look like we know it today.

 

How many types of websites are there?

 

Websites can be classified in types or categories based on several criteria, including but not limited to their technical nature, theme or topic.

However, regardless of the chosen criterion, there is hardly an exhaustive list of website types or categories as such.

Nevertheless, if we consider the essence of the website as an online platform providing some sort of content, we can refer to the neat classification put together by Method & Class that we would like to share in this article.

So, according to M&G typically, a website falls under one of the following broad categories:

  • Static website (also referred as non-editable brochure website);
  • Editable brochure website that gets updated;
  • Editable, dynamic website, with user engagement (login areas etc);
  • E-commerce site;
  • Website based on some sort of web application.

The Internet is the endless universe of websites.

However, every single one among 1 billion+ existing websites most likely falls under one of the five categories mentioned above.

 

How many websites are there in Google?

 

Generally, search engines (including Google) focus more on individual webpages and not on websites.

The aim of a search engine is to provide the user with the information that matches his intent as closely as possible. This usually results in individual pages being shown on search engine results pages instead of websites. Therefore, there is no reliable data on the number of websites in Google index.

As for the webpages, according to World Wide Web Size Project, the number of webpages indexed in Google is at least 4.45 billion.

Expectedly, this number is more than the total number of the existing websites (around 1.3 billion). As you may know, a single website can include hundreds or even thousands of individual webpages.

 

How many websites are mobile friendly?

 

Mobile has become a big deal lately. With each coming year more and more things start to happen on mobile:

  • website visits;
  • conversions;
  • content consumption;
  • and so on.

The whole Internet firmly moves towards mobile. In these conditions, shifting towards mobile-friendly design is already a necessity.

We suppose that currently:

  • either the majority of existing websites are already mobile friendly;
  • or they are in the process of becoming so.

Particularly, taking into account the availability of responsive design.

However, currently there are no reliable fresh stats on the exact number of mobile-friendly websites on the Internet.

The most up-to-date information on this matter is provided by Impact with reference to mobiForge. The data states that 82% of Alexa Top 100 sites were mobile friendly as of March 2017.

Nevertheless, this data does not necessarily reflect on the whole Internet. Alexa Top 100 predominantly consists of major websites. These websites possess the necessary resources (both human and technology) to make a quick move to mobile.

However, this is not the case when it comes to the rest of the Internet.

Therefore, we would humbly estimate that the mobile friendliness of the whole World Wide Web is currently at a significantly lower rate compared to the data provided above.

We also would expect these things to change at a lightning speed during the coming years.

 

How many webpages are there?

 

As you already know, the webpage is something different from a website. Web pages are compound parts of websites. Sites usually consist of one or more webpages.

Currently, there is no absolute number of all existing web pages on the Internet. But, there is an estimation.

According to the research project (updated on a daily basis) by Tilburg University (The Netherlands) Indexed Web contains at least 4.26 billion pages.

However, this number keeps changing in real time. Just like everything associated with websites.

While part of web pages get deleted from the Internet on a daily basis, the new portion is being created instead.

However, the trend is that the number of newly created webpages surpasses those that get removed.

 

How many websites are created every day?

 

In the absence of any reliable data on this, the best thing we can do here is to come up with the rough estimation.

For the purposes of this section, we have measured the change in the total number of websites worldwide per minute. We found out that every minute the total number of the websites grew approximately by 380.

This means that every 24 hours we get 547200 increase in the total number of websites worldwide!

 

 

How many websites are created every minute?

As per our calculations, approximately 380 new websites are created every minute!

 

However, the actual number of new websites being created every day is probably a little more.

As we know from the previous paragraph, every day some part of web pages vanish from the Internet. Obviously, this applies to websites as well.

Respectively, the number provided above does not include those new websites that compensate the deleted ones. These websites, therefore, are not reflected in the total growth.

For that reason, the most accurate answer to this question would probably be that every day slightly more than 547200 new websites are created globally.

 

How many Domain Names are there?

 

A domain name is the URL (Uniform Resource Locator). Or simply the address of a website.

All those millions of individuals, businesses, and organizations own domain names to provide the general public an easy access to their web resources.

There is no precise number of all registered domain names out there. This figure is ever increasing.

However, we know that approximately 332.4 million registrations of domain names have been made as of the Q4 2017.

No doubt the number has increased since then, but it is 3.1 million (or 0.9 percent) more than in the previous year and 1.7 million (or 0.5 percent) more than Q3 2017.

Most of the growth occurs in the .com and .net top-level domains – approximately 146.4 million domain name registrations.

 

 

What is a Top-Level Domain?

You may have noticed that the last segment of the domain name consists of a period and two to three letters.

This section of the domain name is called the domain extension. Or more commonly the top-level domain (TLD).

A domain name is usually composed of a top-level (TLD) and a second-level domain (SLD). For example, in the URL www.millforbusiness.com TLD is .com and SLD is millforbusiness.

TLD is the part of the domain that is right from the dot. SLD is the other part of it that is left from the dot.

There are two main types of TLDs. One that is generic while the other refers to the country.

Typical generic TLDs include .com, .biz, .org, .net, and so on.

A country-specific domain name is usually two letters that refer to a specific country such as .au for Australia. Alternatively, it can be made of two parts like co.uk for the United Kingdom.

 

There are currently 1,544 TLDs (not associated with a country) in existence today.

Most of them only have a small number of domain name registrants.

However, this total might change on a daily basis. Some TLDs are regularly added while others are retired.

It’s no surprise that most domain names have .com at the end of their registration. The .com dominates domain names with others such as .net and .org ranking well behind. While other TLDs such as .xyz, for example, are making headway, it is .com which is far and away the most popular.

The latest available numbers for the entire TLD market shows that .com represents nearly 131.9 million. The next closest TLD is .cn (China) at just over 21 million.

In descending order, the remaining TLDs consist of the following;

  • .tk (Tokelau) – 19.9 million
  • .de (Germany) – 16.3 million
  • .net – 14.5 million
  • .uk (United Kingdom) – 12.1 million
  • .org – 10.3 million
  • .info – 6.4 million
  • .ru (Russia) – 6.2 million
  • .nl (Netherlands) – 5.8 million

Source: The Verisign Domain Name Industry Brief Q4 2017

 

What is the most visited website in the world?

 

Google is currently the most visited website in the world according to Alexa Top 500 Global Sites Rating.

Here is how the Internet map looks based on websites’ relative popularity:

Internet Map Based on Website Popularity

Source: The Internet Map

Google is indisputably number one in many parts of the globe. But not everywhere.

In some countries, this is not the case.

For example, Baidu is the most popular website in China. VK is the number one in Russia.

For better perspective here is the world map with the most popular website in every country:

Most visited websites in the world - Map Source: Oxford Internet Institute

As it is seen from the map, Google is not the most popular website everywhere in the world. However, on average it is still the number one on a global scale.

 

How many websites are there in the United States?

 

It is hard to answer this question. It is hard to do in a straightforward way.

Most of all, because it is not quite clear what we exactly mean when we say “website in the US”.

Depending on the circumstances this can equally be a website:

  1. Hosted in the US;
  2. Physically managed from the US;
  3. Engaged in business in the US;
  4. Any combination of all three.

So, no clear definition here.

A website is something that can be located in different places. Accordingly, the location might change depending on specific perspective/criterion.

For instance, is a website hosted in the US, managed from Singapore and exclusively involved in EU market is the website located in the US?

On the other hand, is the website hosted in EU and doing business/being managed in the US is an American website?

Depends.

If the criterion is hosting then:

  • a website is an American in the first scenario;
  • and European in the second.

Alternatively, if the criterion is the place of business/management then:

  • the website is Singaporean/European in the first case;
  • and American in the second.

So, yes, basically this depends.

As an additional information, we can note that the number of hosts in the US was 505,000,000 in 2012.

Today, in 2018 this number is probably a way higher.

In parallel, when we say that a particular website is located somewhere we might also mean the domain name associated with that country.

In a standard case, a local website usually uses the national top-level domain (like co.uk, .ca or .de). Based on this specific criterion there are 109,314,260 websites in the US. This is the number of domains registered by the US registrars as of November 2017 according to Registrar Owl.

Here is how the TLD distribution per country looks on a world map:

Total number of domain names per country Source: RegistrarOwl; Data from November 2017.

 

 

How many websites are in English?

 

Currently, there are more than 7000 living languages around the world. Amongst them, less than 200 have a digital existence as of today.

According to W3Techs currently 51.5% of all websites on the internet are in English followed by:

  • Russian 6.7%
  • German 5.7%
  • Japanese 5.1%
  • Spanish 5.1%
  • French 4.1%
  • Others 21.8%

 

However, because the Internet is a super dynamic ever-changing place these proportions keep changing too.

More than that, this constant change happens almost in real time. And not in favor of English part of the web.

The proportion of websites in English is declining.

Between 1998 and 2005, the total share of websites in English dropped from 75 percent to 45 percent.

Nevertheless, this is not that much surprising. The number of multilingual websites has been on the rise during the last decades. More and more websites introduce the second and third language versions along with the main English version to reach the new audiences. Even more, most of the big and medium size websites go beyond this and add fourth, fifth and more languages to reach even larger audience.

Accordingly, this downwards trend will most likely remain for English-only websites for the coming years.

 

How many websites are built on WordPress?

 

Tons of them.

Look:

17 posts are published every second on WordPress!

Every. Single. Second.

According to BuiltWith, 53% of all websites on the entire internet use WordPress as their content management system. However, this figure goes down when we lift up the criterion and consider:

  • top million websites – 50%;
  • top 100k websites – 42%;
  • and top 10k websites – 38% websites.

Nevertheless, the trend is evident.  Wordpress is used relatively less among the world’s top websites compared to smaller websites. However, even 38% share still looks pretty impressive.

 

Did you know that

 

  • BBC America
  • CNN
  • Mercedes-Benz
  • Time
  • TED
  • PlayStation
  • Reuters
  • Sony
  • Xerox
  • Fortune.com
  • TIME.com
  • TechCrunch
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

  • and many others
    all use WordPress?
  •  
  •  

Overall, WordPress is the fastest growing CMS in the world. Thus, approximately 1200+ new websites are built daily on WordPress amongst the top 10 million websites on the web (compared to Squarespace’s 256 and Wix’s 211).

100+ Video Marketing Statistics, Facts and Trends 2018

100+ Video Marketing Statistics, Facts and Trends 2018

 

 

Are you aware of the recent video marketing statistics?

They are mind-blowing!

During last few years video marketing and video as a format developed on a light speed. Video marketing now takes market shares away from traditional TV and other adjacent marketing channels.

The power of video marketing is impressive.

Businesses of all sizes cannot afford to ignore this marketing channel anymore. So, make sure you consider leveraging this opportunity for the benefit of your business.

In this article we gathered 100+ breathtaking video marketing stats, facts and trends to shed more light on it for you.

 


 

Quick Outline:


 

 

General (Shocking) Video Marketing Statistics & Facts

 

 

1.  Globally 25% of people watching online video every day.

 

2.  One third of all online activity is spent watching video.

 

3.  65% of users watch more than 3/4 of a video.

 

4. 87% of internet users in the U.S. watch online videos.

 

5.  Video content uploaded in a single month is more than all three main U.S. TV networks combined have created in 30 years.

 

6.  45.5% of all internet users watch at least one online video per month.

 

7.  The average internet user is exposed to an average of 32.2 videos within a month.

 

8.  45% of viewers will stop watching a video after 1 minute.

 

9.  60% by 2 minutes.

 

10.  4 out of 5 users won’t wait and will click away if a video doesn’t load immediately.

 

%

of users will watch your video only if it loads instantly.

 

 

YouTube Video Statistics

 

 

11.  YouTube has over a billion users. This is almost a third of all Internet users. On top of that, Youtube is the second largest search engine on the web.

 

12.  400 hours of video is uploaded to YouTube every single minute.

 

13.  YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

 

14. YouTube is the most popular online video property in the United States (March 2018):

 

Most popular online video properties in the US

Source: Statista

 

15.  YouTube users on average watch more than 30 billion hours of video per month.

 

16. And 1 billion hours every day.

 

17.  80% of views on YouTube are from outside of the U.S.

 

 

What percentage of video views on YouTube come from mobile devices?

18. More than 50%!

 

 

19. The average mobile viewing session on YouTube is more than 40 minutes.

 

20. 62% of mobile users discover videos through YouTube.

 

21. 25% of shoppers admitted that they’ve used YouTube to search for a video related to a product they’re considering in-store.

 

22. 16% of videos on YouTube are linked, shared, embedded on Tuesdays between 11am and 1pm.

 

23. 67% of Millennials can find a YouTube video on everything they want to learn.

 

24. 60% of people prefer online video platforms (e.g. YouTube) to live television.

YouTube Video Statistics

Source: Google/comScore custom survey, U.S., January 2016

 

25. In a standard month, 80% of 18 to 49 year olds watch YouTube.

 

26. YouTube time on TV has more than doubled year over year

 

27. YouTube is available in 76 different language versions (this covers 95% of the whole Internet population).

 

28. “How-to” searches are growing 70% year over year on YouTube.

 

29. 78.8% of marketers consider YouTube as the most effective platform for video marketing.

 

Effectiveness of Video Marketing Platforms

Source: eMarketer

 

 

YouTube Ad Stats

 

 

30.  YouTube ads are on the rise. They currently constitute 27% of all online video ad spending in the United States:

 

YouTube Ad Stats - Digital Video Ad Spending Share US

Source: eMarketer

 

31. On top of that 62% of marketers plan to increase their budget even more in 2018.

 

32. Accordingly, YouTube ad revenues are also on the rise:

 

YouTube Net Ad Revenues (US)

YouTube Net Ad Revenues (US)

Source: Statista – U.S. net advertising revenues of YouTube 2015-2018

 

33. YouTube top 10 ads received 539 million views (14 hours watch time) and 3.6 million likes in 2017.

 

34. Between 2017 and 2018 the total number of small and medium-sized businesses advertising on YouTube grew 2x times.

 

35. YouTube mobile advertising receives 62 percent of attention while this figure for TV ads is only 45 percent.

 

Percentage of User Attention

 

  • YouTube Mobile Ads 62%
  • TV Ads 45%

 

36. YouTube mobile ads (paid) have 84 percent more chances to get attention compared to TV ads.

 

37. 73 percent of TV viewers are disappointed by the amount of TV ads. This is not the case with YouTube ads.

 

38. TV viewers multitask more than mobile YouTube viewers during ads:

 

 

YouTube Ad Stats - Viewer multitasking YouTube vs TV

Source: Ipsos/Google Advertising Attention Research

 

 

39. Currently, 95% of YouTube ads are audible and 93% are viewable. The best results are achieved when ads are both audible and viewable.

 

40. 95% of YouTube ads are watched with the sound turned on.

 

 

Facebook Video Statistics

 

 

41. Facebook users generate 8 billion video views per day.

 

42. More than 500 million people watch more than 100 million hours of video every day on Facebook.

 

 

Number of people watching videos on Facebook every day

 

 

 

43. 85% of Facebook video is watched on mute mode.

 

44. Almost half of the pages (47%) don’t post videos on Facebook.

 

45. In a study conducted by LocoWise 12 brands uploaded 46% of all videos on Facebook.

 

46. On average people watch only a third of a video on Facebook.

 

47. 41.3% of pages promote their videos with paid ads on Facebook.

 

48. 80% of users get pissed off and react negatively toward videos (and publishing brands) when sound auto-plays unexpectedly loud.

 

49. Almost half of Facebook users find it easier to watch videos on a smartphone compared to computer.

 

50. One third of users admit that seeing the logo of a favourite brand can get them to stop scrolling and watch the video.

 

51. Every fifth video is now a live broadcast on Facebook.

 

52. Live videos on Facebook get 3x more watching time.

 

 

Mobile Video Marketing Stats & Facts

 

 

53.  Mobile video consumption increases 100% every year.

 

54.  Mobile video views grew 6x faster than desktop views in 2015.

 

55.  Only 18% of users watch video through browsers.

 

56.  48% of mobile users watch video using mobile apps.

 

57.  33% through social media.

 

58.  20% search results.

 

59.  And only 14% through advertising.

 

60.  Mobile video budgets are rapidly rising (18% for 2014 – 2015).

 

61. Mobile shoppers are three times (3x) more likely to view a video compared to desktop shoppers.

 

62. Video now accounts for more than 50% of all mobile traffic and will account for 70% of all mobile traffic by 2021.

 

%

Share of video in mobile traffic 2018

%

Projected share of video in mobile traffic 2021

 

 

Video Marketing and Video Advertising Statistics for Marketers

 

 

63.  Video viewers are 1.7 times more likely to buy a product than non-viewers.

 

64.  80% of users will watch a video and only 20% will read your content in full.

 

65.  Videos tend to increase user’s understanding of product or service by 74%.

 

66.  90% of internet users consider a video about product or service helpful in making a decision.

 

67.  Videos increase landing page conversions up to 80%.

 

68.  Replacing an image with a video on a landing page increases conversions by 12.62%.

 

69.  Marketers using video grow revenue 49% faster than others.

 

70.  82% of marketers confirmed that video marketing had a positive impact on their business.

 

71.  Video within an email doubles or triples the Click-Through Rates (CTR).

 

72.  Video makes Email Marketing Campaigns 51% more effective.

 

73.  Video on the homepage can boost conversion rates by 20% or even more.

 

74.  75% of executives at least once a week watch work-related videos on business websites.

 

75.  65% of them visit the website.

 

76.  And 39% call a vendor after viewing the video.

 

77.  59% of executives prefer to watch video instead of reading text.

 

78.  96% of B2B organizations use video to some extent in their marketing campaigns.

 

79.  73% of them report positive changes in ROI.

 

80.  25% of consumers lose interest in a company if it doesn’t use videos.

 

81.  56% of them believe that if a company has a website, it should have also videos.

 

82.  Usually, the average internet user spends 88% more time on a site with video.

 

83.  Marketers who use video receive 41% more web traffic from search than others.

 

84.  52% of marketing professionals globally consider video as the type of content with the best ROI.

 

85.  64% of consumers prefer visual content over customer service.

 

86.  62% of consumers are more likely to have a negative perception of a brand that published a poor-quality video experience.

 

87.  50% of marketers are shifting budgets from TV to digital video.

 

88.  The word “video” in an email subject line increases open rates by 19%.

 

89.  Boosts CTR by 65%.

 

90.  And reduces unsubscribes by 26%.

 

91.  Explainer videos boost conversion rates by 20%.

 

92.  22% of all U.S. small businesses are planning to post a video within next 12 months.

 

93. 60 seconds of video equal to 1.8 million words according to Forrester researcher Dr. James McQuivey.

 

Video vs Text:

words equal to 60 seconds of video

 

 

Video Advertising Statistics

 

 

94.  35% of total online ad budget is spent on video ads.

 

95.  65% of U.S. marketers consider increasing their mobile video ad budgets.

 

96.  Every month an average internet user watches 16 minutes 49 seconds of video ads.

 

97.  80% of users recall the video ads they have seen in the past 30 days.

 

98.  26% of users will look for additional information after watching a video ad.

 

99.  22% of them will visit the link provided or website mentioned in a video ad.

 

100.  And 12% of users will actually buy the particular product featured in the video ad.

 

101. The probability of making the online sale is 64% higher when your users watch video(s).

 

102.  36% of users trust video ads.

 

103.  At least some sort of action is taken by 46% of users after viewing a video ad.

 

104.  The average CTR of video ads is 1.84%. This is the highest CRT among all digital ad formats.

 

 

 

Social Media Video Statistics

 

 

105.  92% of mobile video consumers share videos with others.

 

106.  15 seconds or shorter videos are shared 37% more often than those between 30 and 60 seconds.

 

107.  Awesome video ads driving excitement increase purchase intent by 97%.

 

108.  And brand awareness by 139%.

 

109.  The most popular form of online video content among all users is comedy at 39%.

 

110.  The second is news at 33%.

 

111.  Followed by music at 31%.

 

112.  Around 100 million hours of video watched every day on Facebook.

 

113.  90% of Twitter video views are on mobile devices.

 

114.  82% of Twitter users watch video content on Twitter.

 

115.  Snapchat users watch 10 billion videos per day.

 

116.  Every month on average 200 million video ads are shown on Instagram.

 

117.  9 out of 10 Instagram shares happen on Facebook.

 

118. 9.3 million live streams happen monthly on Periscope.

 

119. Average daily volume of video on Periscope is 350,000 hours.

 

120. Total number of active Periscope users is around 1.9 million.

 

 

Future of Video Marketing

 

 

121.  It will take over 5,000,000 years to watch every video that crosses global IP networks in a single month in 2020.

 

122.  Internet video to TV grew 50% in 2015. It will continue to grow, increasing 3.6-fold by 2020.

 

123.  79% of all global consumer web traffic will come from video by 2018.

 

124.  In 2020, video will constitute 23.2% of marketing spend, compared to 17.7% in 2015.

 

125.  Mobile video will increase 11x between 2015 and 2020.

 

126.  By 2020, over 75% of global mobile data traffic will be video content.

 

127.  7 trillion video clips will be uploaded in 2020 – 2.5 daily video clips for every person.

 

 

Video Engagement Statistics and Additional Facts On Video Marketing

 

 

128. Shorter videos get higher engagement rates:

 

Video Engagement Statistics - Audience Engagement Graph

Source: Wistia

 

129.  IPad users tend to watch a video for up to 5 minutes long.

 

130.  33% of users watch one hour of video every day on their tablets.

 

131.  An average male spent 40.6 hours watching online videos, double the 19.0 hours a female spent watching online videos in the UK.

 

132. Video on social media generates 1200% more shares than text and images.

 

133. In December 2013 188.2 million Americans watched 52.4 billion online videos (content only) in one month.

 

134.  Real estate listings including a video tend to get 403% more inquiries.

 

135.  42% of videos on UK Newspaper Sites are ads.

 

136.  67% of Millennials can find a YouTube video on everything they want to learn.

 

137.  Vimeo tracks 715 million video views on average per month.

 

Now, after you know all these video marketing facts, are you still asking yourself whether using video marketing is a good idea for your business? 😉

Sources

http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm

http://www.reelseo.com/2013-video-marketing-business-survey-trends-report/

http://www.marketingpilgrim.com/2014/12/in-the-next-60-seconds-300-hours-of-video-will-be-uploaded-to-youtube.html

http://expandedramblings.com/index.php/youtube-statistics/

http://www.prnewswire.com/news-releases/animoto-survey-consumers-want-more-video-marketing-on-web-social-and-email-300079377.html

https://techcrunch.com/2016/01/27/facebook-earnings-q4-2015/

https://www.izideo.com/blog/accurate-video-statistics-according-studies/

http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf

https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video

https://www.thinkwithgoogle.com

http://www.businessinsider.com/digital-video-advertising-growth-trends-2014-5

https://vwo.com/blog/replacing-image-video-landing-page-increases-conversions/

http://go.brightcove.com/en-highcostoffree

http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

http://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/

http://www.business2community.com/infographics/23-reasons-to-use-video-marketing-in-2015-infographics-01305360#3fwKvMwlGjdQKQ34.97

http://www.tnsglobal.com/press-release/connected-life-tv-press-release

https://www.recode.net/2016/1/27/11589140/facebook-says-video-is-huge-100-million-hours-per-day-huge

https://www.facebook.com/business/news/updated-features-for-video-ads

https://www.facebook.com/iq/articles/moving-pictures-the-persuasive-power-of-video#

https://www.facebook.com/iq/articles/shifts-for-2020-multisensory-multipliers

https://dustn.tv/social-media-statistics/

comScore

Vidyard

EyeView

Google data, global, Q4 2015

Google-commissioned Nielsen study, Nielsen National Total Media Fusion, U.S., Q4 2015

Google Data, Q1 2014–Q1 2015, U.S.

YouTube Global Internal Data, Global, 2016

What Is a Startup? And How It Is Different From a Small Business?

What Is a Startup? And How It Is Different From a Small Business?

Too many look at startups and small businesses and assume that they are the same thing. In reality, though, they are quite different. While they have some similarities, they are not the same thing at all. The two words are not interchangeable.

Luckily, it is easy to tell them apart. See the video for the quick explanation:

 

If you are considering going into business on any level, you should make sure that you understand their differences. Knowing what a startup is and knowing how it differs from a small business will help you when navigating the business world.

It’s pretty easy to tell them apart, especially if you know the intentions of the business owner and the business’s potential future.

We are going to highlight only the principal difference between startups and small business in this article. However, there are still certain less important and rather formal differences between them such as funding, ownership etc.

Before we go in depth it is important to note that startups can be compared only to new small businesses. Startups are always new. When they are not new anymore then they have probably become huge and accordingly ceased being a startup or they just winded up.

So, here we go.

 

Small businesses are small

 

First, look at a small business. Most likely, you know what one is. There is not a lot of mystery here.

A small business is a locally owned business that has a small number of employees, a relatively low cost and income, and no plans to become a corporation. Many of them operate as sole traders and put off or not follow through with forming a company.

These low risk, low reward businesses tend to remain the same for years. They continue to make money, though not a lot, and stay in their area. Very seldom do these types of businesses grow into something bigger.

Small business is an ice cream shop in your district or your favorite local coffee shop for instance.

 

Read also: What is the Difference Between Firm and Company?

 

 

Startups are also small but they dream big

 

A startup, on the other hand, may begin in the same way as any business, including a small business, but it has greater aspirations. Startups want to become huge.

Their motivation is money, popularity, and success, and they go for it. Larger investments, early company formation, and marketing all go into building a startup.

This leads to a higher risk, higher reward system. While startups have a lot more to gain, they are also more likely to fail. When they do well, though, they do very well.

However, many people look at startups from the perspective of business phase. They consider any new business to be a startup at the very outset of its life.

This approach is different from Silicon Valley style vision with its tech startups and therefore seem slightly outdated.

Startup notion nowadays transformed into something more than just a newborn business.

It is about the ambition, level of dedication, dream and threshold. It’s when you desperately refuse to stay small. Startups are born to be big. To be big or die.

However, the major difference is how they view their respective futures.

Small businesses are about success, obviously, but they focus more on maintaining local popularity and manageable income rather than going big.

Startups are more about gaining ground and becoming a big hit, something that can make a lot of money but can fail easily.

The fundamental difference between startup and small business appears to be the mindset.

Startups want to change the world.

Small businesses are fine being small, stable and profitable.


Further Reading: How Many Websites Are There Around The World?

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