The Small Business Social Media Cheat Sheet – [INFOGRAPHIC]

The Small Business Social Media Cheat Sheet – [INFOGRAPHIC]

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THE SMALL BUSINESS SOCIAL MEDIA CHEAT SHEET

[Transcript]

SOCIAL MEDIA PLATFORMS OVERVIEW

PROS/CONS

 

TWITTER

  • Microblogging service and social network that allows users to send short messages of up to 140 characters called “tweets”.

PROS

  • If you want to quickly get some recognition for your business or brand, there’s no better way than Twitter.

CONS

  • Users growth is stalling, compared to other social networks.

 

FACEBOOK

  • The world’s most popular social network.
  • People use Facebook to connect with high school friends, co-workers, and other people in their network.


PROS

  • Facebook is a very simple and straightforward way to begin driving online sales.

CONS

  • Page owners are subject to the whims of news feed algorithm.
  • Organic reach has fallen dramatically during last few years.
  • It’s now a pay-to-play platform for businesses.

 

YOUTUBE

  • The biggest video-sharing site that reaches millions of users across the globe.
  • YouTube is wholly owned by Google.

PROS

  • One third of all online activity is spent watching video.
  • YouTube is a great platform for small businesses to start getting attention.

CONS

  • Traffic is hard to redirect from YouTube to primary website.
  • Users often prefer to stay on YouTube and watch more videos.

 

Related: 100 Surprising Video Marketing Statistics

 

GOOGLE+

  • Social network owned and operated by Google with profiles, status updates, circles, communities and hangouts.

PROS

  • Easy integration with other Google products.
  • Great way to interact with clients and customers.

CONS

  • Complicated interface and administration.

 

TUMBLR

  • Another large microblogging service.
  • Unlike Twitter, Tumblr has no limits on character count.
  • It allows users to publish text, images, video, and share everything via reblogging.

PROS

  • Great platform for reaching a younger audience.
  • If your business has a relatively young audience, Tumblr is one of the best ways to reach them.

CONS

  • Not everyone is on Tumblr.
  • Limited features for a “blogging platform”.

 

DIGG

  • News aggregator with a curated front page.
  • Users are allowed to recommend news stories, pictures, video and other content that people might be interested in.

PROS

  • Easy to set up.
  • Helps to get a decent amount exposure with right content.

CONS

  • Not designed for customer interaction.
  • Not as important as it used to be before.

 

PINTEREST

  • Social network based on image sharing.
  • Allows users to collect and share all sort of images found on the web.

PROS

  • Images on Pinboards are hyperlinked to their original source.

CONS

  • Pinterest is used primarily by women.

 

INSTAGRAM

  • Photo and video sharing mobile app.
  • Also, available on desktops.

PROS

  • Effective hashtag system.
  • Helps to extend the organic reach.

CONS

  • Doesn’t allow businesses to use clickable links in posts.
  • Limited organic reach.
  • Pay-to-play platform.

 

REDDIT

  • User-generated news links and text posts.
  • Votes promote stories to the front page.

PROS

  • Incredibly simple to use.
  • Effective vote-based ranking system.
  • Diverse, active and engaged audience.

CONS

  • Overflowing with content, making it hard to get above the noise.
  • Content can easily get downvoted and never rank high enough to get the attention.

 

HOW TO BEGIN / LEARN THE LINGO

 

TWITTER

  1. Pick a short handle that is easy to remember and descriptive of you.
  2. Follow other users that are in your niche: influencers, partners, clients and customers. Favorite and retweet their tweets.
  3. Let your current fans and followers know that you are now also on Twitter.
  4. Join the conversations. Talk to people. Build relationships.

LINGO

  • @ Reply: Use this to address a public message to a user.
  • RT Retweet: This indicates a posting is a retweet from another user.
  • DM Direct Message: You can only send a direct message to someone who is following you.
  • # Hashtag: Used to categorize tweets and keeps tweets grouped together.

 

FACEBOOK

  1. You need to have a personal profile to create a Facebook business page.
  2. So, set up a personal profile if you do not have one. Then simply create your business page and start adding your business information (address, contacts, services etc.) and content (photos, videos, upcoming events, and links back to your website).
  3. Join to relevant Facebook groups and be part of the community.

LINGO

  • LIKE: This allows other users to know if you appreciate a particular post.
  • POKE: A way to interact with friends and has flirting connotations. Avoid in business matters.
  • STATUS: A microblogging feature to inform other users of your actions and thoughts.
  • TAG: Marks a photo or video with text to identify a person.

 

YOUTUBE

  1. Before you start with YouTube, decide if it is worth it. Video marketing is a big deal now and it can work for you as well.
  2. Set up your YouTube account. Your account will be linked with other Google products that you are currently using.
  3. Once your first video is live, share it on the other social media platforms.
  4. Network with other YouTube Vloggers and users.

LINGO

  • LIKE: YouTube users have the ability to vote videos up or down with the like or unlike buttons.
  • VIEW: Usually refers to viewer count, which keeps a record of the number of views a video receives.

 

GOOGLE+

  1. Follow Google guidelines and set up your Google+ business profile.
  2. Organize your Google+ page by adding your customers, partners, team members and others to Google+ Circles.
  3. Circles make it easy to interact separately with different groups of people.
  4. Connect your page to your website and verify your ownership.
  5. Add links to your website and your other social media profiles in the links section.
  6. Start sharing content and participating in the community.

LINGO

  • CIRCLE: A categorization system for friends and followers.
  • GREEN: When a post is marked with a green button it is public.
  • BLUE: When a post is marked with a blue button, it is only for people in your circles.
  • HANGOUT: A group video chat feature for users in your circle.

 

TUMBLR

  1. Tumblr requires a bit more work than the other social media sites.
  2. To start just create an account on Tumblr and choose a theme for your profile.
  3. Start posting. Try to use images in your posts. Great images tend to get more reblogs and likes on Tumblr.
  4. You can instantly share your Tumblr posts with your Twitter and Facebook audience.
  5. Follow other blogs and become a part of the community.

LINGO

  • DASH: Short for dashboard, it is the main news feed of Tumblr blogs you follow.
  • HEART: Users can like posts by clicking on the heart below the post in their dash.
  • TAG: Categorization system for posts that allows users to find new blogs.
  • REBLOG: Users can reblog posts they enjoy to their own blog.

 

DIGG

  1. Digg is a social bookmarking site where you can submit links for other users to “digg” them.
  2. Try to create exceptional headlines and submit a high quality content that other Digg members may find valuable and make it go viral.
  3. Post your Digg link to your other social media channels to encourage traffic to the posts.

LINGO

  • DIGG: Thumbs-up — a positive vote — for a story that means you want other people to see it.
  • HOME: The main page of Digg that shows the best stories on Digg.

 

PINTEREST

  1. Pinterest is about setting a strategy. Pin strategically by considering your objectives before you begin.
  2. Install the Pin It button on your website and give every page and blog post a featured image that can be pinned automatically.
  3. Drive traffic to your website by offering free items such as e-books, podcasts and white papers to a pin’s description.
  4. Verify your website in the settings page to get access to the Pinterest Web Analytics feature.

LINGO

  • BOARD: A posting page or area for pinners to post and re-pin images.
  • PIN OR PINNING: The act of posting, uploading or adding a picture to the user’s Pinterest board.
  • RE-PIN or RE-PINNING: The action in which another Pinterest user is interested in a particular image on your board.
  • PINNERS: The collective term for Pinterest users.
  • PIN IT: Allows you to easily pin things you see on websites and blogs.
  • FOLLOW: When you follow someone, their pins show up in your Pinterest home feed.
  • HOME FEED: This is your collection of pins from pinners and boards you follow.

 

INSTAGRAM

  1. Set up for an Instagram account and choose a username that clearly represents your brand.
  2. Add a profile photo, a biography and a link to your website in bio section (the only place where the links are clickable).
  3. Link your account to Facebook and other third-party sharing sites where you have an account.
  4. Use and search tags to connect with your audience.

LINGO

  • @HANDLE: A method of referring to another user within a comment.
  • COMMENT: Feedback on another user’s post.
  • FEED: The stream of images and videos that appear on your homepage.
  • # HASHTAG: Used to categorize your content and make easier to discover you.
  • LIKE: This allows other users to know if you appreciate a particular post.
  • STORIES: Photos and videos in a slideshow format which automatically disappears after 24 hours.

 

REDDIT

  1. Create your Reddit account.
  2. Get involved with the community and subscribe to the relevant subreddits.
  3. Read threads, leave comments, post things you find interesting and start upvoting/downvoting.
  4. Wait for a few weeks/months and try to increase your karma before you start marketing on Reddit.
  5. Post links to your best content only.
  6. Remove unsuccessful postings.

LINGO

 

  • SUBREDDIT – Part/section of Reddit with specific focus on certain topic.
  • KARMA – If people upvote on of your posts you get link-karma, if they upvote one of your comments you get comment-karma. The opposite when they downvote.
  • REDDIQUETTE – rules of Reddit, including rules of a specific subreddit and unwritten guidelines of conduct.
  • REDDITOR – Reddit user

SOCIAL MEDIA AUDIENCE SIZE

TWITTER: 320 MILLION
FACEBOOK: 1,590 MILLION
GOOGLE+: 540 MILLION
YOUTUBE: 1,000 MILLION
TUMBLR: 555 MILLION
DIGG: 8 MILLION
PINTEREST: 100 MILLION
INSTAGRAM: 400 MILLION
REDDIT: 234 MILLION

 

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How Many Websites are There Around the World?

How Many Websites are There Around the World?

How many websites are there?

 

You may have wondered just how many websites are there on the internet today. While the exact number keeps growing every second, there are well over 1 billion sites on the world wide web (1,805,260,010 according to Netcraft’s January 2018 Web Server Survey).

The milestone of 1 billion websites was reached in September 2014 and this number continues to move upwards as you read this article.

The number of websites has been confirmed by NetCraft and was published in its September 2014 Web Server Survey.

However, it should be noted that websites are added and subtracted on a regular basis. So, for a time the number fluctuated above and below the 1 billion mark.

For example, in August 2012 a full 40 million hostnames were removed from only 242 IP addresses. This considerably reduced the number of websites for a period of time.

By March 2016, the number of websites no longer went below a billion.

It is amazing to consider the sheer growth of the internet which started with 1 website in 1991 to over a billion today. Websites are now actively used by businesses, organizations, and individuals all around the world.

 

How many websites are active?

 

Websites, as considered by the official count, are those that have unique hostnames.

In other words, they have a specific IP address, use a name server, and have a unique name (domain name) which can be accessed with a browser and found through a search on the web.

However, it should also be noted that a full 75% of websites today are not active. Instead, most of them are parked domains or have a similar function.

This means that only one-quarter of all the websites are active and being used in some fashion.

Also, consider that a big portion of the websites is not updated in a timely manner. This means that the actual number of active, working sites may be a much smaller fraction.

 

The reasons for the growth

 

All things considered, the growth of websites has been quite remarkable thanks in large part to a decision on April 30th, 1993 by CERN.

This decision made the world wide web available on a basis that was free of royalties.

In essence, it became a public domain which allowed people around the world to create their own websites.

It is interesting to note that the growth of the internet started in the 1970s and continued on a limited basis until the early 1990s.

However, the world wide web itself is credited to Tim Berners-Lee, who began it in March 1989 and introduced the first server, browser, and editor along with HTTP and HTML.

 

Tim-Berners-Lee-CERN

Sir Tim Berners-Lee invented the WWW in 1989 © CERN

 

While the growth of the web has been explosive, one of the biggest jumps occurred in 2013 when the number of websites grew by almost a third.

Today, Apache together with nginx currently hosts just over half the websites that exist. However, Microsoft is closing fast and they are expected to get a bigger market share soon.

It is also expected that the number of websites will continue to grow for the foreseeable future.

So, the answer to the question “How many websites are there?” soon will be even more impressive.

 

How big is the Internet today?

 

The size, scope, and amount of information on the Internet keep growing all the time. Accordingly, any data on this available today will most likely expire already tomorrow.

The internet is huge in terms of its size. It contains a massive amount of constantly growing information in different formats (text, images, video, audio etc.).

Millions of people contribute to the size of internet every single day.

As of the latest available statistics, the internet has roughly 3.58 billion users.

This represents about 51% of the total population of the earth! The continent with the most internet users is Asia. It accounts for just over 50% of all internet users in the world.

China has more internet users than any other nation. It is currently estimated at over 1 billion. Just over 25% of all people using the internet.

That number is more than triple the entire population of the United States!

Here is the wider list of internet users per country as of 2017 (in millions):

Number of internet users per country Source: Statista

Imagine all these folks non-stop making the internet even bigger.

Every single second.

However, the Internet does not seem to be that big in physical size.

The physical size of the internet was calculated in 2015. University of Leicester (UK) students estimated that printing out the entire web on paper would take about 2% of the Amazon rainforest.

This number might not be too much impressive. But the Internet has grown considerably since then.

 

How much Information is on the Internet?

 

The total amount of information on the Internet is not easy to accurately assess.

It grows every second. Moreover, it depends on how you measure the information.

It is estimated that by 2019, given the current rate of growth, the global traffic on the internet will reach 2 zettabytes or 2 billion-billion bytes for the year.

To put in layman’s terms, a single zettabyte can hold 36,000 hours of HD video.

There is little doubt that the internet will continue to grow in terms of its size, scope, and information. This is thanks to the world’s growing dependence on the web for communication, business, and entertainment.

 

What website was the first one?

 

This one:

The first website of the Internet

The first website of the Internet went live on August 6, 1991. It was about the World Wide Web project itself.

As you can see from the screenshot, the contents of the website contained:

  • some general information;
  • instructions on hypertext;
  • and some guidelines on creating a web page.

The first website of the Internet was hosted at CERN on Berners-Lee’s NeXT computer (this computer is still at CERN).

Today we exactly know what the very first website was and how it did look. In 2013 CERN restored the world’s first website on its original address.

As a result, the first website of the internet is still available today at the following URL: http://info.cern.ch/hypertext/WWW/TheProject.html

On 30 April 1993 CERN put the World Wide Web software in the public domain. This allowed the web to develop and flourish at an unbelievable pace.

This is what made the Internet to look like we know it today.

 

How many types of websites are there?

 

Websites can be classified in types or categories based on several criteria, including but not limited to their technical nature, theme or topic.

However, regardless of the chosen criterion, there is hardly an exhaustive list of website types or categories as such.

Nevertheless, if we consider the essence of the website as an online platform providing some sort of content, we can refer to the neat classification put together by Method & Class that we would like to share in this article.

So, according to M&G typically, a website falls under one of the following broad categories:

  • Static website (also referred as non-editable brochure website);
  • Editable brochure website that gets updated;
  • Editable, dynamic website, with user engagement (login areas etc);
  • E-commerce site;
  • Website based on some sort of web application.

The Internet is the endless universe of websites.

However, every single one among 1 billion+ existing websites most likely falls under one of the five categories mentioned above.

 

How many websites are there in Google?

 

Generally, search engines (including Google) focus more on individual webpages and not on websites.

The aim of a search engine is to provide the user with the information that matches his intent as closely as possible. This usually results in individual pages being shown on search engine results pages instead of websites. Therefore, there is no reliable data on the number of websites in Google index.

As for the webpages, according to World Wide Web Size Project, the number of webpages indexed in Google is at least 4.45 billion.

Expectedly, this number is more than the total number of the existing websites (around 1.3 billion). As you may know, a single website can include hundreds or even thousands of individual webpages.

 

How many websites are mobile friendly?

 

Mobile has become a big deal lately. With each coming year more and more things start to happen on mobile:

  • website visits;
  • conversions;
  • content consumption;
  • and so on.

The whole Internet firmly moves towards mobile. In these conditions, shifting towards mobile-friendly design is already a necessity.

We suppose that currently:

  • either the majority of existing websites are already mobile friendly;
  • or they are in the process of becoming so.

Particularly, taking into account the availability of responsive design.

However, currently there are no reliable fresh stats on the exact number of mobile-friendly websites on the Internet.

The most up-to-date information on this matter is provided by Impact with reference to mobiForge. The data states that 82% of Alexa Top 100 sites were mobile friendly as of March 2017.

Nevertheless, this data does not necessarily reflect on the whole Internet. Alexa Top 100 predominantly consists of major websites. These websites possess the necessary resources (both human and technology) to make a quick move to mobile.

However, this is not the case when it comes to the rest of the Internet.

Therefore, we would humbly estimate that the mobile friendliness of the whole World Wide Web is currently at a significantly lower rate compared to the data provided above.

We also would expect these things to change at a lightning speed during the coming years.

 

How many web pages are there?

 

As you already know, the webpage is something different from a website. Web pages are compound parts of websites. Sites usually consist of one or more webpages.

Currently, there is no absolute number of all existing web pages on the Internet. But, there is an estimation.

According to the research project (updated on a daily basis) by Tilburg University (The Netherlands) Indexed Web contains at least 4.26 billion pages.

However, this number keeps changing in real time. Just like everything associated with websites.

While part of web pages get deleted from the Internet on a daily basis, the new portion is being created instead.

However, the trend is that the number of newly created webpages surpasses those that get removed.

 

How many websites are created every day?

 

In the absence of any reliable data on this, the best thing we can do here is to come up with the rough estimation.

For the purposes of this section, we have measured the change in the total number of websites worldwide per minute. We found out that every minute the total number of the websites grew approximately by 380.

This means that every 24 hours we get 547200 increase in the total number of websites worldwide!

 

 

How many websites are created every minute?

As per our calculations, approximately 380 new websites are created every minute!

 

However, the actual number of new websites being created every day is probably a little more.

As we know from the previous paragraph, every day some part of web pages vanish from the Internet. Obviously, this applies to websites as well.

Respectively, the number provided above does not include those new websites that compensate the deleted ones. These websites, therefore, are not reflected in the total growth.

For that reason, the most accurate answer to this question would probably be that every day slightly more than 547200 new websites are created globally.

 

How many Domain Names are there?

 

A domain name is the URL (Uniform Resource Locator). Or simply the address of a website.

All those millions of individuals, businesses, and organizations own domain names to provide the general public an easy access to their web resources.

There is no precise number of all registered domain names out there. This figure is ever increasing.

However, we know that approximately 332.4 million registrations of domain names have been made as of the Q4 2017.

No doubt the number has increased since then, but it is 3.1 million (or 0.9 percent) more than in the previous year and 1.7 million (or 0.5 percent) more than Q3 2017.

Most of the growth occurs in the .com and .net top-level domains – approximately 146.4 million domain name registrations.

 

What is a Top-Level Domain?

You may have noticed that the last segment of the domain name consists of a period and two to three letters.

This section of the domain name is called the domain extension. Or more commonly the top-level domain (TLD).

A domain name is usually composed of a top-level (TLD) and a second-level domain (SLD). For example, in the URL www.millforbusiness.com TLD is .com and SLD is millforbusiness.

TLD is the part of the domain that is right from the dot. SLD is the other part of it that is left from the dot.

There are two main types of TLDs. One that is generic while the other refers to the country.

Typical generic TLDs include .com, .biz, .org, .net, and so on.

A country-specific domain name is usually two letters that refer to a specific country such as .au for Australia. Alternatively, it can be made of two parts like co.uk for the United Kingdom.

 

There are currently 1,544 TLDs (not associated with a country) in existence today.

Most of them only have a small number of domain name registrants.

However, this total might change on a daily basis. Some TLDs are regularly added while others are retired.

It’s no surprise that most domain names have .com at the end of their registration. The .com dominates domain names with others such as .net and .org ranking well behind. While other TLDs such as .xyz, for example, are making headway, it is .com which is far and away the most popular.

The latest available numbers for the entire TLD market shows that .com represents nearly 131.9 million. The next closest TLD is .cn (China) at just over 21 million.

In descending order, the remaining TLDs consist of the following;

  • .tk (Tokelau) – 19.9 million
  • .de (Germany) – 16.3 million
  • .net – 14.5 million
  • .uk (United Kingdom) – 12.1 million
  • .org – 10.3 million
  • .info – 6.4 million
  • .ru (Russia) – 6.2 million
  • .nl (Netherlands) – 5.8 million

Source: The Verisign Domain Name Industry Brief Q4 2017

 

What is the most visited website in the world?

 

Google is currently the most visited website in the world according to Alexa Top 500 Global Sites Rating.

Here is how the Internet map looks based on websites’ relative popularity:

Internet Map Based on Website Popularity

Source: The Internet Map

Google is indisputably number one in many parts of the globe. But not everywhere.

In some countries, this is not the case.

For example, Baidu is the most popular website in China. VK is the number one in Russia.

For better perspective here is the world map with the most popular website in every country:

Most visited websites in the world - Map Source: Oxford Internet Institute

As it is seen from the map, Google is not the most popular website everywhere in the world. However, on average it is still the number one on a global scale.

 

How many websites are there in the US?

 

It is hard to answer this question. It is hard to do in a straightforward way.

Most of all, because it is not quite clear what we exactly mean when we say “website in the US”.

Depending on the circumstances this can equally be a website:

  1. Hosted in the US;
  2. Physically managed from the US;
  3. Engaged in business in the US;
  4. Any combination of all three.

So, no clear definition here.

A website is something that can be located in different places. Accordingly, the location might change depending on specific perspective/criterion.

For instance, is a website hosted in the US, managed from Singapore and exclusively involved in EU market is the website located in the US?

On the other hand, is the website hosted in EU and doing business/being managed in the US is an American website?

Depends.

If the criterion is hosting then:

  • a website is an American in the first scenario;
  • and European in the second.

Alternatively, if the criterion is the place of business/management then:

  • the website is Singaporean/European in the first case;
  • and American in the second.

So, yes, basically this depends.

As an additional information, we can note that the number of hosts in the US was 505,000,000 in 2012.

Today, in 2018 this number is probably a way higher.

In parallel, when we say that a particular website is located somewhere we might also mean the domain name associated with that country.

In a standard case, a local website usually uses the national top-level domain (like co.uk, .ca or .de). Based on this specific criterion there are 109,314,260 websites in the US. This is the number of domains registered by US registrars as of November 2017 according to Registrar Owl.

Here is how the TLD distribution per country looks on a world map:

Total number of domain names per country Source: RegistrarOwl; Data from November 2017.

 

How many websites are in English?

 

Currently, there are more than 7000 living languages around the world. Amongst them, less than 200 have a digital existence as of today.

According to W3Techs currently 51.5% of all websites on the internet are in English followed by:

  • Russian 6.7%
  • German 5.7%
  • Japanese 5.1%
  • Spanish 5.1%
  • French 4.1%
  • Others 21.8%

However, because the Internet is a super dynamic ever-changing place these proportions keep changing too.

More than that, this constant change happens almost in real time. And not in favor of English part of the web.

The proportion of websites in English is declining.

Between 1998 and 2005, the total share of websites in English dropped from 75 percent to 45 percent.

Nevertheless, this is not that much surprising. The number of multilingual websites has been on the rise during the last decades. More and more websites introduce the second and third language versions along with the main English version to reach the new audiences. Even more, most of the big and medium size websites go beyond this and add fourth, fifth and more languages to reach even larger audience.

Accordingly, this downwards trend will most likely remain for English-only websites for the coming years.

 

How many websites are built on WordPress?

 

Tons of them.

Look:

17 posts are published every second on WordPress!

Every. Single. Second.

According to BuiltWith, 53% of all websites on the entire internet use WordPress as their content management system. However, this figure goes down when we lift up the criterion and consider:

  • top million websites – 50%;
  • top 100k websites – 42%;
  • and top 10k websites – 38% websites.

Nevertheless, the trend is evident.  Wordpress is used relatively less among the world’s top websites compared to smaller websites. However, even 38% share still looks pretty impressive.

 

Did you know that

 

  • BBC America
  • CNN
  • Mercedes-Benz
  • Time
  • TED
  • PlayStation
  • Reuters
  • Sony
  • Xerox
  • Fortune.com
  • TIME.com
  • TechCrunch

  • and many others
    all use WordPress?

Overall, WordPress is the fastest growing CMS in the world. Thus, approximately 1200+ new websites are built daily on WordPress amongst the top 10 million websites on the web (compared to Squarespace’s 256 and Wix’s 211).

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