The ability to create share-worthy content on the web has revolutionized the way businesses market to customers. Who would have guessed the ‘weblog’, started roughly twenty years ago, would be the wonder we know today as ‘blogging’. Content creation and blogging have become the most popular marketing strategies for businesses across the globe, and with good reason.
You Can’t Beat the Statistics
Did you know that the businesses that blog get their monthly leads rise by 126% more than those who don’t?
Blogging may seem daunting and time-consuming, yes, but the benefits you’ll reap are definitely worth your efforts. The truth is, the only thing your blog will ever cost you is time. Blogging is cost effective and one of the leading Inbound Marketing strategies today. More and more people are using blogs as a trustworthy source of information. In 2014, blogs were rated the 5th most trusted source for accurate online information.
ONLINE SERVICES CONSUMERS MOST TRUST
- News Sites 51%
- Facebook 32%
- Retail Sites 31%
- YouTube 29%
- Blogs 29%
- Google+, Groups/Forums, Online Magazines, Brand Sites 21-26%
- Twitter, Pinterest, LinkedIn, Instagram 4-15%
Today, experts believe the ranking is much higher and will continue moving in this direction.
Companies that blog receive 97% more links to their website.
That’s a pretty good reason to start blogging right now! Inbound links are key to optimizing growth and traffic to your website.
Marketers who prioritize blogging are 13x more likely to enjoy positive ROI. The more you blog, the more traffic you will get to your website. The more traffic you have to your website, the more leads you have and more potential sales. Win, win!
The average company that blogs generates 55% more website visitors and 434% more indexed pages. Wow! Another great reason to get started on your business blog.
Companies that blog receive 55% more traffic than companies that don’t. Over 50% more traffic because of a blog that does a lot of the work when you’re resting your head and not even working.
B2B marketers that blog on a regular basis receive 67% more leads than those who do not. Blogging on a constant basis will drive search engine traffic, bringing more traffic to your website and in turn resulting in more sales. New blog posts tend to rank higher in search engines over older posts, so keep your blog fresh and up to date!
Turn Challenges into Leads
According to HubSpot, 63% of marketers say generating leads and traffic is one of their greatest challenges. This is understandable as consumer habits change rapidly and part of successful marketing includes staying ahead of the curve, knowing what your customers are looking for and what they really want.
As a part of Inbound Marketing strategy, blogging and content creation is specifically designed to generate leads. The importance of generating leads is detrimental in business growth and success, because as we know low sales is one of the leading causes of small business failures. If you aren’t generating leads and driving traffic to your website, you will have low sales.
Content is Key
Blogging is not just a great way to reach potential customers, it’s also an opportunity to build relationships with current customers. If you’re putting out shareable content that your customers trust, you won’t just have returning customers, you’ll have ambassadors to your brand. Brand ambassadors are likely to share content on a regular basis and therefore your content will reach more people.
Online shoppers often research and visit a website several times before making a purchase. They want to know what content is on your website and they want to know they can trust not just what you’re selling, but also what you’re posting.
Consistency is also key and can drive even more traffic to your website if you’re blogging on a daily or weekly basis. You must also keep in mind the content itself is ultimately what’s important. Putting out relevant content when you can rather than half-decent content daily is much more important and will have a bigger impact on your audience.
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