Increase Lead Generation by 126% through Effective Blogging

Increase Lead Generation by 126% through Effective Blogging

 

The ability to create share-worthy content on the web has revolutionized the way businesses market to customers. Who would have guessed the ‘weblog’, started roughly twenty years ago, would be the wonder we know today as ‘blogging’. Content creation and blogging have become the most popular marketing strategies for businesses across the globe, and with good reason.

You Can’t Beat the Statistics

 

Did you know that the businesses that blog get their monthly leads rise by 126% more than those who don’t?

Blogging may seem daunting and time-consuming, yes, but the benefits you’ll reap are definitely worth your efforts. The truth is, the only thing your blog will ever cost you is time. Blogging is cost effective and one of the leading Inbound Marketing strategies today. More and more people are using blogs as a trustworthy source of information. In 2014, blogs were rated the 5th most trusted source for accurate online information.

 

ONLINE SERVICES CONSUMERS MOST TRUST

  • News Sites 51%
  • Facebook 32%
  • Retail Sites 31%
  • YouTube 29%
  • Blogs 29%
  • Google+, Groups/Forums, Online Magazines, Brand Sites 21-26%
  • Twitter, Pinterest, LinkedIn, Instagram 4-15%

 

Today, experts believe the ranking is much higher and will continue moving in this direction.

Companies that blog receive 97% more links to their website.

That’s a pretty good reason to start blogging right now! Inbound links are key to optimizing growth and traffic to your website.

Marketers who prioritize blogging are 13x more likely to enjoy positive ROI. The more you blog, the more traffic you will get to your website. The more traffic you have to your website, the more leads you have and more potential sales. Win, win!

The average company that blogs generates 55% more website visitors and 434% more indexed pages. Wow! Another great reason to get started on your business blog.

Companies that blog receive 55% more traffic than companies that don’t. Over 50% more traffic because of a blog that does a lot of the work when you’re resting your head and not even working.

B2B marketers that blog on a regular basis receive 67% more leads than those who do not. Blogging on a constant basis will drive search engine traffic, bringing more traffic to your website and in turn resulting in more sales. New blog posts tend to rank higher in search engines over older posts, so keep your blog fresh and up to date!

Turn Challenges into Leads

 

According to HubSpot, 63% of marketers say generating leads and traffic is one of their greatest challenges. This is understandable as consumer habits change rapidly and part of successful marketing includes staying ahead of the curve, knowing what your customers are looking for and what they really want.

As a part of Inbound Marketing strategy, blogging and content creation is specifically designed to generate leads. The importance of generating leads is detrimental in business growth and success, because as we know low sales is one of the leading causes of small business failures. If you aren’t generating leads and driving traffic to your website, you will have low sales.

Content is Key

 

Blogging is not just a great way to reach potential customers, it’s also an opportunity to build relationships with current customers. If you’re putting out shareable content that your customers trust, you won’t just have returning customers, you’ll have ambassadors to your brand. Brand ambassadors are likely to share content on a regular basis and therefore your content will reach more people.

Online shoppers often research and visit a website several times before making a purchase. They want to know what content is on your website and they want to know they can trust not just what you’re selling, but also what you’re posting.

Consistency is also key and can drive even more traffic to your website if you’re blogging on a daily or weekly basis. You must also keep in mind the content itself is ultimately what’s important. Putting out relevant content when you can rather than half-decent content daily is much more important and will have a bigger impact on your audience.

We’ll be glad to hear your thoughts!
Please share them in the comments section below for us and our audience to read and benefit!

 

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How Many Websites are There Around the World?

How Many Websites are There Around the World?

How Many Websites are There?

 

You may have wondered just how many websites are there on the internet today. While the exact number keeps growing every second, there are well over 1 billion sites on the world wide web.

The milestone of 1 billion websites was reached in September, 2014 and the number continues to move upwards even as you read this article.

The number of websites has been confirmed by NetCraft and was published in its September, 2014 Web Server Survey.

However, it should be noted that websites are added and subtracted on a regular basis.

So, for a time the number fluctuated above and below the 1 billion mark.

For example, in August, 2012 a full 40 million hostnames were removed from only 242 IP addresses. This considerably reduced the number of websites for a period of time.

By March, 2016, the number of websites no longer went below a billion.

It is amazing to consider the sheer growth of the internet which started with 1 website in 1991 to over a billion today.

Websites are now actively used by businesses, organizations, and individuals all around the world.

 

Are All Websites Active?

 

It should be noted that a website as considered by the official count are those that have a hostname that is unique.

In other words, they have a specific IP address, use a name server, and have a name (domain name) which can be found through a search on the web.

However, it should also be noted that a full 75% of websites today are not active. Instead, most of them are parked domains or have a similar function.

This means that only one-quarter of all the websites are active and being used in some fashion.

Also consider that a big portion of the websites is not updated in a timely manner. This means that the actual number of active, working sites may be a much smaller fraction.

 

The Reasons for Growth

 

All things considered, the growth of websites has been quite remarkable thanks in large part to a decision on April 30th, 1993 by CERN. This decision made the world wide web available on a basis that was free of royalties.

In essence, it became a public domain which allowed people around the world to create their own websites.

It is interesting to note that the growth of the internet started in the 1970s and continued on a limited basis until the early 1990s. However, the world wide web itself is credited to Tim Berners-Lee, who began it in March, 1989 and introduced the first server, browser, and editor along with HTTP and HTML.

 

Tim-Berners-Lee-CERN

Sir Tim Berners-Lee invented the WWW in 1989 © CERN

 

While the growth of the web has been explosive, one of the biggest jumps occurred in 2013 when the number of websites grew by almost a third.

Today, Apache together with nginx currently hosts just over half the websites that exist. However, Microsoft is closing fast and they are expected to get a bigger market share soon.

It is also expected that the number of websites will continue to grow for the foreseeable future.

 

We’ll be glad to hear your thoughts!
Please share them in the comments section below for us and our audience to read and benefit!

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