100+ Video Marketing Statistics, Facts and Trends 2018

100+ Video Marketing Statistics, Facts and Trends 2018

 

 

Are you aware of the recent video marketing statistics?

They are mind-blowing!

During last few years video marketing and video as a format developed on a light speed. Video marketing now takes market shares away from traditional TV and other adjacent marketing channels.

The power of video marketing is impressive.

Businesses of all sizes cannot afford to ignore this marketing channel anymore. So, make sure you consider leveraging this opportunity for the benefit of your business.

In this article we gathered 100+ breathtaking video marketing stats, facts and trends to shed more light on it for you.

 


 

Quick Outline:


 

 

General (Shocking) Video Marketing Statistics & Facts

 

 

1.  Globally 25% of people watching online video every day.

 

2.  One third of all online activity is spent watching video.

 

3.  65% of users watch more than 3/4 of a video.

 

4. 87% of internet users in the U.S. watch online videos.

 

5.  Video content uploaded in a single month is more than all three main U.S. TV networks combined have created in 30 years.

 

6.  45.5% of all internet users watch at least one online video per month.

 

7.  The average internet user is exposed to an average of 32.2 videos within a month.

 

8.  45% of viewers will stop watching a video after 1 minute.

 

9.  60% by 2 minutes.

 

10.  4 out of 5 users won’t wait and will click away if a video doesn’t load immediately.

 

%

of users will watch your video only if it loads instantly.

 

 

YouTube Video Statistics

 

 

11.  YouTube has over a billion users. This is almost a third of all Internet users. On top of that, Youtube is the second largest search engine on the web.

 

12.  400 hours of video is uploaded to YouTube every single minute.

 

13.  YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

 

14. YouTube is the most popular online video property in the United States (March 2018):

 

Most popular online video properties in the US

Source: Statista

 

15.  YouTube users on average watch more than 30 billion hours of video per month.

 

16. And 1 billion hours every day.

 

17.  80% of views on YouTube are from outside of the U.S.

 

 

What percentage of video views on YouTube come from mobile devices?

18. More than 50%!

 

 

19. The average mobile viewing session on YouTube is more than 40 minutes.

 

20. 62% of mobile users discover videos through YouTube.

 

21. 25% of shoppers admitted that they’ve used YouTube to search for a video related to a product they’re considering in-store.

 

22. 16% of videos on YouTube are linked, shared, embedded on Tuesdays between 11am and 1pm.

 

23. 67% of Millennials can find a YouTube video on everything they want to learn.

 

24. 60% of people prefer online video platforms (e.g. YouTube) to live television.

YouTube Video Statistics

Source: Google/comScore custom survey, U.S., January 2016

 

25. In a standard month, 80% of 18 to 49 year olds watch YouTube.

 

26. YouTube time on TV has more than doubled year over year

 

27. YouTube is available in 76 different language versions (this covers 95% of the whole Internet population).

 

28. “How-to” searches are growing 70% year over year on YouTube.

 

29. 78.8% of marketers consider YouTube as the most effective platform for video marketing.

 

Effectiveness of Video Marketing Platforms

Source: eMarketer

 

 

YouTube Ad Stats

 

 

30.  YouTube ads are on the rise. They currently constitute 27% of all online video ad spending in the United States:

 

YouTube Ad Stats - Digital Video Ad Spending Share US

Source: eMarketer

 

31. On top of that 62% of marketers plan to increase their budget even more in 2018.

 

32. Accordingly, YouTube ad revenues are also on the rise:

 

YouTube Net Ad Revenues (US)

YouTube Net Ad Revenues (US)

Source: Statista – U.S. net advertising revenues of YouTube 2015-2018

 

33. YouTube top 10 ads received 539 million views (14 hours watch time) and 3.6 million likes in 2017.

 

34. Between 2017 and 2018 the total number of small and medium-sized businesses advertising on YouTube grew 2x times.

 

35. YouTube mobile advertising receives 62 percent of attention while this figure for TV ads is only 45 percent.

 

Percentage of User Attention

 

  • YouTube Mobile Ads 62%
  • TV Ads 45%

 

36. YouTube mobile ads (paid) have 84 percent more chances to get attention compared to TV ads.

 

37. 73 percent of TV viewers are disappointed by the amount of TV ads. This is not the case with YouTube ads.

 

38. TV viewers multitask more than mobile YouTube viewers during ads:

 

 

YouTube Ad Stats - Viewer multitasking YouTube vs TV

Source: Ipsos/Google Advertising Attention Research

 

 

39. Currently, 95% of YouTube ads are audible and 93% are viewable. The best results are achieved when ads are both audible and viewable.

 

40. 95% of YouTube ads are watched with the sound turned on.

 

 

Facebook Video Statistics

 

 

41. Facebook users generate 8 billion video views per day.

 

42. More than 500 million people watch more than 100 million hours of video every day on Facebook.

 

 

Number of people watching videos on Facebook every day

 

 

 

43. 85% of Facebook video is watched on mute mode.

 

44. Almost half of the pages (47%) don’t post videos on Facebook.

 

45. In a study conducted by LocoWise 12 brands uploaded 46% of all videos on Facebook.

 

46. On average people watch only a third of a video on Facebook.

 

47. 41.3% of pages promote their videos with paid ads on Facebook.

 

48. 80% of users get pissed off and react negatively toward videos (and publishing brands) when sound auto-plays unexpectedly loud.

 

49. Almost half of Facebook users find it easier to watch videos on a smartphone compared to computer.

 

50. One third of users admit that seeing the logo of a favourite brand can get them to stop scrolling and watch the video.

 

51. Every fifth video is now a live broadcast on Facebook.

 

52. Live videos on Facebook get 3x more watching time.

 

 

Mobile Video Marketing Stats & Facts

 

 

53.  Mobile video consumption increases 100% every year.

 

54.  Mobile video views grew 6x faster than desktop views in 2015.

 

55.  Only 18% of users watch video through browsers.

 

56.  48% of mobile users watch video using mobile apps.

 

57.  33% through social media.

 

58.  20% search results.

 

59.  And only 14% through advertising.

 

60.  Mobile video budgets are rapidly rising (18% for 2014 – 2015).

 

61. Mobile shoppers are three times (3x) more likely to view a video compared to desktop shoppers.

 

62. Video now accounts for more than 50% of all mobile traffic and will account for 70% of all mobile traffic by 2021.

 

%

Share of video in mobile traffic 2018

%

Projected share of video in mobile traffic 2021

 

 

Video Marketing and Video Advertising Statistics for Marketers

 

 

63.  Video viewers are 1.7 times more likely to buy a product than non-viewers.

 

64.  80% of users will watch a video and only 20% will read your content in full.

 

65.  Videos tend to increase user’s understanding of product or service by 74%.

 

66.  90% of internet users consider a video about product or service helpful in making a decision.

 

67.  Videos increase landing page conversions up to 80%.

 

68.  Replacing an image with a video on a landing page increases conversions by 12.62%.

 

69.  Marketers using video grow revenue 49% faster than others.

 

70.  82% of marketers confirmed that video marketing had a positive impact on their business.

 

71.  Video within an email doubles or triples the Click-Through Rates (CTR).

 

72.  Video makes Email Marketing Campaigns 51% more effective.

 

73.  Video on the homepage can boost conversion rates by 20% or even more.

 

74.  75% of executives at least once a week watch work-related videos on business websites.

 

75.  65% of them visit the website.

 

76.  And 39% call a vendor after viewing the video.

 

77.  59% of executives prefer to watch video instead of reading text.

 

78.  96% of B2B organizations use video to some extent in their marketing campaigns.

 

79.  73% of them report positive changes in ROI.

 

80.  25% of consumers lose interest in a company if it doesn’t use videos.

 

81.  56% of them believe that if a company has a website, it should have also videos.

 

82.  Usually, the average internet user spends 88% more time on a site with video.

 

83.  Marketers who use video receive 41% more web traffic from search than others.

 

84.  52% of marketing professionals globally consider video as the type of content with the best ROI.

 

85.  64% of consumers prefer visual content over customer service.

 

86.  62% of consumers are more likely to have a negative perception of a brand that published a poor-quality video experience.

 

87.  50% of marketers are shifting budgets from TV to digital video.

 

88.  The word “video” in an email subject line increases open rates by 19%.

 

89.  Boosts CTR by 65%.

 

90.  And reduces unsubscribes by 26%.

 

91.  Explainer videos boost conversion rates by 20%.

 

92.  22% of all U.S. small businesses are planning to post a video within next 12 months.

 

93. 60 seconds of video equal to 1.8 million words according to Forrester researcher Dr. James McQuivey.

 

Video vs Text:

words equal to 60 seconds of video

 

 

Video Advertising Statistics

 

 

94.  35% of total online ad budget is spent on video ads.

 

95.  65% of U.S. marketers consider increasing their mobile video ad budgets.

 

96.  Every month an average internet user watches 16 minutes 49 seconds of video ads.

 

97.  80% of users recall the video ads they have seen in the past 30 days.

 

98.  26% of users will look for additional information after watching a video ad.

 

99.  22% of them will visit the link provided or website mentioned in a video ad.

 

100.  And 12% of users will actually buy the particular product featured in the video ad.

 

101. The probability of making the online sale is 64% higher when your users watch video(s).

 

102.  36% of users trust video ads.

 

103.  At least some sort of action is taken by 46% of users after viewing a video ad.

 

104.  The average CTR of video ads is 1.84%. This is the highest CRT among all digital ad formats.

 

 

 

Social Media Video Statistics

 

 

105.  92% of mobile video consumers share videos with others.

 

106.  15 seconds or shorter videos are shared 37% more often than those between 30 and 60 seconds.

 

107.  Awesome video ads driving excitement increase purchase intent by 97%.

 

108.  And brand awareness by 139%.

 

109.  The most popular form of online video content among all users is comedy at 39%.

 

110.  The second is news at 33%.

 

111.  Followed by music at 31%.

 

112.  Around 100 million hours of video watched every day on Facebook.

 

113.  90% of Twitter video views are on mobile devices.

 

114.  82% of Twitter users watch video content on Twitter.

 

115.  Snapchat users watch 10 billion videos per day.

 

116.  Every month on average 200 million video ads are shown on Instagram.

 

117.  9 out of 10 Instagram shares happen on Facebook.

 

118. 9.3 million live streams happen monthly on Periscope.

 

119. Average daily volume of video on Periscope is 350,000 hours.

 

120. Total number of active Periscope users is around 1.9 million.

 

 

Future of Video Marketing

 

 

121.  It will take over 5,000,000 years to watch every video that crosses global IP networks in a single month in 2020.

 

122.  Internet video to TV grew 50% in 2015. It will continue to grow, increasing 3.6-fold by 2020.

 

123.  79% of all global consumer web traffic will come from video by 2018.

 

124.  In 2020, video will constitute 23.2% of marketing spend, compared to 17.7% in 2015.

 

125.  Mobile video will increase 11x between 2015 and 2020.

 

126.  By 2020, over 75% of global mobile data traffic will be video content.

 

127.  7 trillion video clips will be uploaded in 2020 – 2.5 daily video clips for every person.

 

 

Video Engagement Statistics and Additional Facts On Video Marketing

 

 

128. Shorter videos get higher engagement rates:

 

Video Engagement Statistics - Audience Engagement Graph

Source: Wistia

 

129.  IPad users tend to watch a video for up to 5 minutes long.

 

130.  33% of users watch one hour of video every day on their tablets.

 

131.  An average male spent 40.6 hours watching online videos, double the 19.0 hours a female spent watching online videos in the UK.

 

132. Video on social media generates 1200% more shares than text and images.

 

133. In December 2013 188.2 million Americans watched 52.4 billion online videos (content only) in one month.

 

134.  Real estate listings including a video tend to get 403% more inquiries.

 

135.  42% of videos on UK Newspaper Sites are ads.

 

136.  67% of Millennials can find a YouTube video on everything they want to learn.

 

137.  Vimeo tracks 715 million video views on average per month.

 

Now, after you know all these video marketing facts, are you still asking yourself whether using video marketing is a good idea for your business? 😉

Sources

http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm

http://www.reelseo.com/2013-video-marketing-business-survey-trends-report/

http://www.marketingpilgrim.com/2014/12/in-the-next-60-seconds-300-hours-of-video-will-be-uploaded-to-youtube.html

http://expandedramblings.com/index.php/youtube-statistics/

http://www.prnewswire.com/news-releases/animoto-survey-consumers-want-more-video-marketing-on-web-social-and-email-300079377.html

https://techcrunch.com/2016/01/27/facebook-earnings-q4-2015/

https://www.izideo.com/blog/accurate-video-statistics-according-studies/

http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf

https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video

https://www.thinkwithgoogle.com

http://www.businessinsider.com/digital-video-advertising-growth-trends-2014-5

https://vwo.com/blog/replacing-image-video-landing-page-increases-conversions/

http://go.brightcove.com/en-highcostoffree

http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

http://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/

http://www.business2community.com/infographics/23-reasons-to-use-video-marketing-in-2015-infographics-01305360#3fwKvMwlGjdQKQ34.97

http://www.tnsglobal.com/press-release/connected-life-tv-press-release

https://www.recode.net/2016/1/27/11589140/facebook-says-video-is-huge-100-million-hours-per-day-huge

https://www.facebook.com/business/news/updated-features-for-video-ads

https://www.facebook.com/iq/articles/moving-pictures-the-persuasive-power-of-video#

https://www.facebook.com/iq/articles/shifts-for-2020-multisensory-multipliers

https://dustn.tv/social-media-statistics/

comScore

Vidyard

EyeView

Google data, global, Q4 2015

Google-commissioned Nielsen study, Nielsen National Total Media Fusion, U.S., Q4 2015

Google Data, Q1 2014–Q1 2015, U.S.

YouTube Global Internal Data, Global, 2016

The Small Business Social Media Cheat Sheet – [INFOGRAPHIC]

The Small Business Social Media Cheat Sheet – [INFOGRAPHIC]

Small Business Social Media Cheat Sheet - Infographic

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THE SMALL BUSINESS SOCIAL MEDIA CHEAT SHEET

[Transcript]

SOCIAL MEDIA PLATFORMS OVERVIEW

PROS/CONS

 

TWITTER

  • Microblogging service and social network that allows users to send short messages of up to 140 characters called “tweets”.

PROS

  • If you want to quickly get some recognition for your business or brand, there’s no better way than Twitter.

CONS

  • Users growth is stalling, compared to other social networks.

 

FACEBOOK

  • The world’s most popular social network.
  • People use Facebook to connect with high school friends, co-workers, and other people in their network.


PROS

  • Facebook is a very simple and straightforward way to begin driving online sales.

CONS

  • Page owners are subject to the whims of news feed algorithm.
  • Organic reach has fallen dramatically during last few years.
  • It’s now a pay-to-play platform for businesses.

 

YOUTUBE

  • The biggest video-sharing site that reaches millions of users across the globe.
  • YouTube is wholly owned by Google.

PROS

  • One third of all online activity is spent watching video.
  • YouTube is a great platform for small businesses to start getting attention.

CONS

  • Traffic is hard to redirect from YouTube to primary website.
  • Users often prefer to stay on YouTube and watch more videos.

 

Related: 100 Surprising Video Marketing Statistics

 

GOOGLE+

  • Social network owned and operated by Google with profiles, status updates, circles, communities and hangouts.

PROS

  • Easy integration with other Google products.
  • Great way to interact with clients and customers.

CONS

  • Complicated interface and administration.

 

TUMBLR

  • Another large microblogging service.
  • Unlike Twitter, Tumblr has no limits on character count.
  • It allows users to publish text, images, video, and share everything via reblogging.

PROS

  • Great platform for reaching a younger audience.
  • If your business has a relatively young audience, Tumblr is one of the best ways to reach them.

CONS

  • Not everyone is on Tumblr.
  • Limited features for a “blogging platform”.

 

DIGG

  • News aggregator with a curated front page.
  • Users are allowed to recommend news stories, pictures, video and other content that people might be interested in.

PROS

  • Easy to set up.
  • Helps to get a decent amount exposure with right content.

CONS

  • Not designed for customer interaction.
  • Not as important as it used to be before.

 

PINTEREST

  • Social network based on image sharing.
  • Allows users to collect and share all sort of images found on the web.

PROS

  • Images on Pinboards are hyperlinked to their original source.

CONS

  • Pinterest is used primarily by women.

 

INSTAGRAM

  • Photo and video sharing mobile app.
  • Also, available on desktops.

PROS

  • Effective hashtag system.
  • Helps to extend the organic reach.

CONS

  • Doesn’t allow businesses to use clickable links in posts.
  • Limited organic reach.
  • Pay-to-play platform.

 

REDDIT

  • User-generated news links and text posts.
  • Votes promote stories to the front page.

PROS

  • Incredibly simple to use.
  • Effective vote-based ranking system.
  • Diverse, active and engaged audience.

CONS

  • Overflowing with content, making it hard to get above the noise.
  • Content can easily get downvoted and never rank high enough to get the attention.

 

HOW TO BEGIN / LEARN THE LINGO

 

TWITTER

  1. Pick a short handle that is easy to remember and descriptive of you.
  2. Follow other users that are in your niche: influencers, partners, clients and customers. Favorite and retweet their tweets.
  3. Let your current fans and followers know that you are now also on Twitter.
  4. Join the conversations. Talk to people. Build relationships.

LINGO

  • @ Reply: Use this to address a public message to a user.
  • RT Retweet: This indicates a posting is a retweet from another user.
  • DM Direct Message: You can only send a direct message to someone who is following you.
  • # Hashtag: Used to categorize tweets and keeps tweets grouped together.

 

FACEBOOK

  1. You need to have a personal profile to create a Facebook business page.
  2. So, set up a personal profile if you do not have one. Then simply create your business page and start adding your business information (address, contacts, services etc.) and content (photos, videos, upcoming events, and links back to your website).
  3. Join to relevant Facebook groups and be part of the community.

LINGO

  • LIKE: This allows other users to know if you appreciate a particular post.
  • POKE: A way to interact with friends and has flirting connotations. Avoid in business matters.
  • STATUS: A microblogging feature to inform other users of your actions and thoughts.
  • TAG: Marks a photo or video with text to identify a person.

 

YOUTUBE

  1. Before you start with YouTube, decide if it is worth it. Video marketing is a big deal now and it can work for you as well.
  2. Set up your YouTube account. Your account will be linked with other Google products that you are currently using.
  3. Once your first video is live, share it on the other social media platforms.
  4. Network with other YouTube Vloggers and users.

LINGO

  • LIKE: YouTube users have the ability to vote videos up or down with the like or unlike buttons.
  • VIEW: Usually refers to viewer count, which keeps a record of the number of views a video receives.

 

GOOGLE+

  1. Follow Google guidelines and set up your Google+ business profile.
  2. Organize your Google+ page by adding your customers, partners, team members and others to Google+ Circles.
  3. Circles make it easy to interact separately with different groups of people.
  4. Connect your page to your website and verify your ownership.
  5. Add links to your website and your other social media profiles in the links section.
  6. Start sharing content and participating in the community.

LINGO

  • CIRCLE: A categorization system for friends and followers.
  • GREEN: When a post is marked with a green button it is public.
  • BLUE: When a post is marked with a blue button, it is only for people in your circles.
  • HANGOUT: A group video chat feature for users in your circle.

 

TUMBLR

  1. Tumblr requires a bit more work than the other social media sites.
  2. To start just create an account on Tumblr and choose a theme for your profile.
  3. Start posting. Try to use images in your posts. Great images tend to get more reblogs and likes on Tumblr.
  4. You can instantly share your Tumblr posts with your Twitter and Facebook audience.
  5. Follow other blogs and become a part of the community.

LINGO

  • DASH: Short for dashboard, it is the main news feed of Tumblr blogs you follow.
  • HEART: Users can like posts by clicking on the heart below the post in their dash.
  • TAG: Categorization system for posts that allows users to find new blogs.
  • REBLOG: Users can reblog posts they enjoy to their own blog.

 

DIGG

  1. Digg is a social bookmarking site where you can submit links for other users to “digg” them.
  2. Try to create exceptional headlines and submit a high quality content that other Digg members may find valuable and make it go viral.
  3. Post your Digg link to your other social media channels to encourage traffic to the posts.

LINGO

  • DIGG: Thumbs-up — a positive vote — for a story that means you want other people to see it.
  • HOME: The main page of Digg that shows the best stories on Digg.

 

PINTEREST

  1. Pinterest is about setting a strategy. Pin strategically by considering your objectives before you begin.
  2. Install the Pin It button on your website and give every page and blog post a featured image that can be pinned automatically.
  3. Drive traffic to your website by offering free items such as e-books, podcasts and white papers to a pin’s description.
  4. Verify your website in the settings page to get access to the Pinterest Web Analytics feature.

LINGO

  • BOARD: A posting page or area for pinners to post and re-pin images.
  • PIN OR PINNING: The act of posting, uploading or adding a picture to the user’s Pinterest board.
  • RE-PIN or RE-PINNING: The action in which another Pinterest user is interested in a particular image on your board.
  • PINNERS: The collective term for Pinterest users.
  • PIN IT: Allows you to easily pin things you see on websites and blogs.
  • FOLLOW: When you follow someone, their pins show up in your Pinterest home feed.
  • HOME FEED: This is your collection of pins from pinners and boards you follow.

 

INSTAGRAM

  1. Set up for an Instagram account and choose a username that clearly represents your brand.
  2. Add a profile photo, a biography and a link to your website in bio section (the only place where the links are clickable).
  3. Link your account to Facebook and other third-party sharing sites where you have an account.
  4. Use and search tags to connect with your audience.

LINGO

  • @HANDLE: A method of referring to another user within a comment.
  • COMMENT: Feedback on another user’s post.
  • FEED: The stream of images and videos that appear on your homepage.
  • # HASHTAG: Used to categorize your content and make easier to discover you.
  • LIKE: This allows other users to know if you appreciate a particular post.
  • STORIES: Photos and videos in a slideshow format which automatically disappears after 24 hours.

 

REDDIT

  1. Create your Reddit account.
  2. Get involved with the community and subscribe to the relevant subreddits.
  3. Read threads, leave comments, post things you find interesting and start upvoting/downvoting.
  4. Wait for a few weeks/months and try to increase your karma before you start marketing on Reddit.
  5. Post links to your best content only.
  6. Remove unsuccessful postings.

LINGO

 

  • SUBREDDIT – Part/section of Reddit with specific focus on certain topic.
  • KARMA – If people upvote on of your posts you get link-karma, if they upvote one of your comments you get comment-karma. The opposite when they downvote.
  • REDDIQUETTE – rules of Reddit, including rules of a specific subreddit and unwritten guidelines of conduct.
  • REDDITOR – Reddit user

SOCIAL MEDIA AUDIENCE SIZE

TWITTER: 320 MILLION
FACEBOOK: 1,590 MILLION
GOOGLE+: 540 MILLION
YOUTUBE: 1,000 MILLION
TUMBLR: 555 MILLION
DIGG: 8 MILLION
PINTEREST: 100 MILLION
INSTAGRAM: 400 MILLION
REDDIT: 234 MILLION

 

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What is the Annual Return (AR01)?   Filing the annual return is a legal requirement in the UK. If you are running a company in the UK, you must operate in accordance with the applicable legislation (e.g. Companies Act 2006). There are certain statutory annual...

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