The Small Business Social Media Cheat Sheet – [INFOGRAPHIC]

The Small Business Social Media Cheat Sheet – [INFOGRAPHIC]

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THE SMALL BUSINESS SOCIAL MEDIA CHEAT SHEET

[Transcript]

SOCIAL MEDIA PLATFORMS OVERVIEW

PROS/CONS

 

TWITTER

  • Microblogging service and social network that allows users to send short messages of up to 140 characters called “tweets”.

PROS

  • If you want to quickly get some recognition for your business or brand, there’s no better way than Twitter.

CONS

  • Users growth is stalling, compared to other social networks.

 

FACEBOOK

  • The world’s most popular social network.
  • People use Facebook to connect with high school friends, co-workers, and other people in their network.


PROS

  • Facebook is a very simple and straightforward way to begin driving online sales.

CONS

  • Page owners are subject to the whims of news feed algorithm.
  • Organic reach has fallen dramatically during last few years.
  • It’s now a pay-to-play platform for businesses.

 

YOUTUBE

  • The biggest video-sharing site that reaches millions of users across the globe.
  • YouTube is wholly owned by Google.

PROS

  • One third of all online activity is spent watching video.
  • YouTube is a great platform for small businesses to start getting attention.

CONS

  • Traffic is hard to redirect from YouTube to primary website.
  • Users often prefer to stay on YouTube and watch more videos.

 

Related: 100 Surprising Video Marketing Statistics

 

GOOGLE+

  • Social network owned and operated by Google with profiles, status updates, circles, communities and hangouts.

PROS

  • Easy integration with other Google products.
  • Great way to interact with clients and customers.

CONS

  • Complicated interface and administration.

 

TUMBLR

  • Another large microblogging service.
  • Unlike Twitter, Tumblr has no limits on character count.
  • It allows users to publish text, images, video, and share everything via reblogging.

PROS

  • Great platform for reaching a younger audience.
  • If your business has a relatively young audience, Tumblr is one of the best ways to reach them.

CONS

  • Not everyone is on Tumblr.
  • Limited features for a “blogging platform”.

 

DIGG

  • News aggregator with a curated front page.
  • Users are allowed to recommend news stories, pictures, video and other content that people might be interested in.

PROS

  • Easy to set up.
  • Helps to get a decent amount exposure with right content.

CONS

  • Not designed for customer interaction.
  • Not as important as it used to be before.

 

PINTEREST

  • Social network based on image sharing.
  • Allows users to collect and share all sort of images found on the web.

PROS

  • Images on Pinboards are hyperlinked to their original source.

CONS

  • Pinterest is used primarily by women.

 

INSTAGRAM

  • Photo and video sharing mobile app.
  • Also, available on desktops.

PROS

  • Effective hashtag system.
  • Helps to extend the organic reach.

CONS

  • Doesn’t allow businesses to use clickable links in posts.
  • Limited organic reach.
  • Pay-to-play platform.

 

REDDIT

  • User-generated news links and text posts.
  • Votes promote stories to the front page.

PROS

  • Incredibly simple to use.
  • Effective vote-based ranking system.
  • Diverse, active and engaged audience.

CONS

  • Overflowing with content, making it hard to get above the noise.
  • Content can easily get downvoted and never rank high enough to get the attention.

 

HOW TO BEGIN / LEARN THE LINGO

 

TWITTER

  1. Pick a short handle that is easy to remember and descriptive of you.
  2. Follow other users that are in your niche: influencers, partners, clients and customers. Favorite and retweet their tweets.
  3. Let your current fans and followers know that you are now also on Twitter.
  4. Join the conversations. Talk to people. Build relationships.

LINGO

  • @ Reply: Use this to address a public message to a user.
  • RT Retweet: This indicates a posting is a retweet from another user.
  • DM Direct Message: You can only send a direct message to someone who is following you.
  • # Hashtag: Used to categorize tweets and keeps tweets grouped together.

 

FACEBOOK

  1. You need to have a personal profile to create a Facebook business page.
  2. So, set up a personal profile if you do not have one. Then simply create your business page and start adding your business information (address, contacts, services etc.) and content (photos, videos, upcoming events, and links back to your website).
  3. Join to relevant Facebook groups and be part of the community.

LINGO

  • LIKE: This allows other users to know if you appreciate a particular post.
  • POKE: A way to interact with friends and has flirting connotations. Avoid in business matters.
  • STATUS: A microblogging feature to inform other users of your actions and thoughts.
  • TAG: Marks a photo or video with text to identify a person.

 

YOUTUBE

  1. Before you start with YouTube, decide if it is worth it. Video marketing is a big deal now and it can work for you as well.
  2. Set up your YouTube account. Your account will be linked with other Google products that you are currently using.
  3. Once your first video is live, share it on the other social media platforms.
  4. Network with other YouTube Vloggers and users.

LINGO

  • LIKE: YouTube users have the ability to vote videos up or down with the like or unlike buttons.
  • VIEW: Usually refers to viewer count, which keeps a record of the number of views a video receives.

 

GOOGLE+

  1. Follow Google guidelines and set up your Google+ business profile.
  2. Organize your Google+ page by adding your customers, partners, team members and others to Google+ Circles.
  3. Circles make it easy to interact separately with different groups of people.
  4. Connect your page to your website and verify your ownership.
  5. Add links to your website and your other social media profiles in the links section.
  6. Start sharing content and participating in the community.

LINGO

  • CIRCLE: A categorization system for friends and followers.
  • GREEN: When a post is marked with a green button it is public.
  • BLUE: When a post is marked with a blue button, it is only for people in your circles.
  • HANGOUT: A group video chat feature for users in your circle.

 

TUMBLR

  1. Tumblr requires a bit more work than the other social media sites.
  2. To start just create an account on Tumblr and choose a theme for your profile.
  3. Start posting. Try to use images in your posts. Great images tend to get more reblogs and likes on Tumblr.
  4. You can instantly share your Tumblr posts with your Twitter and Facebook audience.
  5. Follow other blogs and become a part of the community.

LINGO

  • DASH: Short for dashboard, it is the main news feed of Tumblr blogs you follow.
  • HEART: Users can like posts by clicking on the heart below the post in their dash.
  • TAG: Categorization system for posts that allows users to find new blogs.
  • REBLOG: Users can reblog posts they enjoy to their own blog.

 

DIGG

  1. Digg is a social bookmarking site where you can submit links for other users to “digg” them.
  2. Try to create exceptional headlines and submit a high quality content that other Digg members may find valuable and make it go viral.
  3. Post your Digg link to your other social media channels to encourage traffic to the posts.

LINGO

  • DIGG: Thumbs-up — a positive vote — for a story that means you want other people to see it.
  • HOME: The main page of Digg that shows the best stories on Digg.

 

PINTEREST

  1. Pinterest is about setting a strategy. Pin strategically by considering your objectives before you begin.
  2. Install the Pin It button on your website and give every page and blog post a featured image that can be pinned automatically.
  3. Drive traffic to your website by offering free items such as e-books, podcasts and white papers to a pin’s description.
  4. Verify your website in the settings page to get access to the Pinterest Web Analytics feature.

LINGO

  • BOARD: A posting page or area for pinners to post and re-pin images.
  • PIN OR PINNING: The act of posting, uploading or adding a picture to the user’s Pinterest board.
  • RE-PIN or RE-PINNING: The action in which another Pinterest user is interested in a particular image on your board.
  • PINNERS: The collective term for Pinterest users.
  • PIN IT: Allows you to easily pin things you see on websites and blogs.
  • FOLLOW: When you follow someone, their pins show up in your Pinterest home feed.
  • HOME FEED: This is your collection of pins from pinners and boards you follow.

 

INSTAGRAM

  1. Set up for an Instagram account and choose a username that clearly represents your brand.
  2. Add a profile photo, a biography and a link to your website in bio section (the only place where the links are clickable).
  3. Link your account to Facebook and other third-party sharing sites where you have an account.
  4. Use and search tags to connect with your audience.

LINGO

  • @HANDLE: A method of referring to another user within a comment.
  • COMMENT: Feedback on another user’s post.
  • FEED: The stream of images and videos that appear on your homepage.
  • # HASHTAG: Used to categorize your content and make easier to discover you.
  • LIKE: This allows other users to know if you appreciate a particular post.
  • STORIES: Photos and videos in a slideshow format which automatically disappears after 24 hours.

 

REDDIT

  1. Create your Reddit account.
  2. Get involved with the community and subscribe to the relevant subreddits.
  3. Read threads, leave comments, post things you find interesting and start upvoting/downvoting.
  4. Wait for a few weeks/months and try to increase your karma before you start marketing on Reddit.
  5. Post links to your best content only.
  6. Remove unsuccessful postings.

LINGO

 

  • SUBREDDIT – Part/section of Reddit with specific focus on certain topic.
  • KARMA – If people upvote on of your posts you get link-karma, if they upvote one of your comments you get comment-karma. The opposite when they downvote.
  • REDDIQUETTE – rules of Reddit, including rules of a specific subreddit and unwritten guidelines of conduct.
  • REDDITOR – Reddit user

SOCIAL MEDIA AUDIENCE SIZE

TWITTER: 320 MILLION
FACEBOOK: 1,590 MILLION
GOOGLE+: 540 MILLION
YOUTUBE: 1,000 MILLION
TUMBLR: 555 MILLION
DIGG: 8 MILLION
PINTEREST: 100 MILLION
INSTAGRAM: 400 MILLION
REDDIT: 234 MILLION

 

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100 Surprising Video Marketing Statistics

100 Surprising Video Marketing Statistics

 

Video marketing has become a big part of marketing.

During last few years video marketing and video as a format developed on a light speed. Video marketing now takes market shares away from traditional TV and other adjacent marketing channels.

Obviously, it becomes more important with each coming day.

Businesses of all sizes cannot afford to ignore this marketing channel anymore. Consider leveraging this opportunity for the benefit of your business.

 

Here are 100 most surprising statistics about video marketing to shed more light on it for you.

 

General (Shocking) Video Marketing Statistics

 

 

1.  Globally 25% of people watching online video every day. (Click to Tweet)

 

2.  One third of all online activity is spent watching video. (Click to Tweet)

 

3.  65% of users watch more than 3/4 of a video.

 

4.  YouTube has over a billion users. This is almost a third of all Internet users. On top of that, Youtube is the second largest search engine on the web. (Click to Tweet)

 

5.  Video content uploaded in a single month is more than all three main U.S. TV networks combined have created in 30 years.

 

6.  400 hours of video is uploaded to YouTube every single minute. (Click to Tweet)

 

7.  YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

 

8.  45.5% of all internet users watch at least one online video per month. (Click to Tweet)

 

9.  The average internet user is exposed to an average of 32.2 videos within a month. (Click to Tweet)

 

10.  YouTube users watch more than 6 billion hours of video per month. (Click to Tweet)

 

11.  45% of viewers will stop watching a video after 1 minute. (Click to Tweet)

 

12.  60% by 2 minutes.

 

13.  4 out of 5 users won’t wait and will click away if video doesn’t load immediately. (Click to Tweet)

 

14.  87% of internet users in U.S. watches online videos. (Click to Tweet)

 

15.  80% of views on YouTube are from outside of the U.S.

 

 

Mobile Video Marketing Statistics

 

 

16.  Mobile video consumption increases 100% every year. (Click to Tweet)

 

17.  More than 50% of all YouTube views come from mobile devices. (Click to Tweet)

 

18.  The average mobile viewing session on YouTube is more than 40 minutes. (Click to Tweet)

 

19.  Mobile video views grew 6x faster than desktop views in 2015.

 

20.  Only 18% of users watch video through browsers. (Click to Tweet)

 

21.  48% of mobile users watch video using mobile apps. (Click to Tweet)

 

22.  62% of mobile users discover videos through YouTube.

 

23.  33% through social media.

 

24.  20% search results.

 

25.  And only 14% through advertising.

 

26.  Mobile video budgets are rapidly rising (18% for 2014 – 2015).

 

 

Video Marketing Statistics for Marketers

 

 

27.  60 seconds of video equals to 1.8 million words according to Forrester researcher Dr. James McQuivey.

 

28.  80% of users will watch a video and only 20% will read your content in full. (Click to Tweet)

 

29.  Videos tend to increase user’s understanding of product or service by 74%. (Click to Tweet)

 

30.  90% of internet users consider a video about product or service helpful in making a decision.

 

31.  Videos increase landing page conversions up to 80%. (Click to Tweet)

 

32.  Replacing an image with a video on a landing page increases conversions by 12.62%. (Click to Tweet)

 

33.  Marketers using video grow revenue 49% faster than others. (Click to Tweet)

 

34.  82% of marketers confirmed that video marketing had a positive impact on their business.

 

35.  65% of U.S. marketers consider increasing their mobile video ad budgets.

 

36.  Video within an email doubles or triples the Click-Through Rates (CTR). (Click to Tweet)

 

37.  Video makes Email Marketing Campaigns 51% more effective. (Click to Tweet)

 

38.  Video on homepage can boost conversion rates by 20% or even more. (Click to Tweet)

 

39.  Every month an average internet user watches 16 minutes 49 seconds of video ads. (Click to Tweet)

 

40.  80% of users recall the video ads they have seen in the past 30 days. (Click to Tweet)

 

41.  26% of users will look for additional information after watching a video ad. (Click to Tweet)

 

42.  22% of them will visit the link provided or website mentioned in a video ad.

 

43.  And 12% Of users will actually buy the particular product featured in the video ad.

 

44.  The probability of making the online sale is 64% higher when your users watch video(s). (Click to Tweet)

 

45.  75% of executives at least once a week watch work-related videos on business websites. (Click to Tweet)

 

46.  65% of them visit the website.

 

47.  And 39% call a vendor after viewing the video.

 

48.  59% of executives prefer to watch video instead of reading text. (Click to Tweet)

 

49.  36% of users trust video ads.

 

50.  At least some sort of action is taken by 46% of users after viewing a video ad. (Click to Tweet)

 

51.  96% of B2B organizations use video to some extent in their marketing campaigns. (Click to Tweet)

 

52.  73% of them report positive changes in ROI.

 

53.  25% of consumers lose interest in a company if it doesn’t use videos. (Click to Tweet)

 

54.  56% of them believe that if a company has a website, it should have also videos.

 

55.  Usually the average internet user spends 88% more time on a site with video. (Click to Tweet)

 

56.  Marketers who use video receive 41% more web traffic from search than others.

 

57.  The average CTR of video ads is 1.84%. This is the highest CRT among all digital ad formats. (Click to Tweet)

 

58.  52% of marketing professionals globally consider video as the type of content with the best ROI. (Click to Tweet)

 

59.  64% of consumers prefer visual content over customer service. (Click to Tweet)

 

60.  25% of shoppers admitted that they’ve used YouTube to search for a video related to a product they’re considering in-store.

 

61.  62% of consumers are more likely to have a negative perception of a brand that published a poor-quality video experience.

 

62.  50% of marketers are shifting budgets from TV to digital video. (Click to Tweet)

 

63.  The word “video” in an email subject line increases open rates by 19%. (Click to Tweet)

 

64.  Boosts CTR by 65%.

 

65.  And reduces unsubscribes by 26%.

 

66.  35% of total online ad budget is spend on video ads. (Click to Tweet)

 

67.  Explainer videos boost conversion rates by 20%. (Click to Tweet)

 

68.  22% of all U.S. small businesses are planning to post a video within next 12 months.

 

 

Video Marketing Statistics and Social Media

 

 

69.  92% of mobile video consumers share videos with others.

 

70.  16% of videos on YouTube are linked, shared, embedded on Tuesdays between 11am and 1pm.

 

71.  15 seconds or shorter videos are shared 37% more often than those between 30 and 60 seconds. (Click to Tweet)

 

72.  Awesome video ads driving excitement increase purchase intent by 97%.

 

73.  And brand awareness by 139%.

 

74.  The most popular form of online video content among all users is comedy at 39%.

 

75.  The second is news at 33%.

 

76.  Followed by music at 31%.

 

77.  Around 100 million hours of video watched every day on Facebook.

 

78.  Facebook users generate 8 billion video views per day.

 

79.  90% of Twitter video views are on mobile devices. (Click to Tweet)

 

80.  82% of Twitter users watch video content on Twitter.

 

81.  85% of Facebook video is watched on mute mode.

 

82.  Snapchat users watch 10 billion videos per day.

 

83.  Every month on average 200 million video ads are shown on Instagram.

 

84.  9 out of 10 Instagram shares happen on Facebook.

 

 

Future of Video Marketing

 

 

85.  It will take over 5,000,000 years to watch every video that crosses global IP networks in a single month in 2020.

 

86.  Internet video to TV grew 50% in 2015. It will continue to grow, increasing 3.6-fold by 2020. (Click to Tweet)

 

87.  79% of all global consumer web traffic will come from video by 2018. (Click to Tweet)

 

88.  In 2020, video will constitute 23.2% of marketing spend, compared to 17.7% in 2015. (Click to Tweet)

 

89.  Mobile video will increase 11x between 2015 and 2020. (Click to Tweet)

 

90.  By 2020, over 75% of global mobile data traffic will be video content. (Click to Tweet)

 

91.  7 trillion video clips will be uploaded in 2020 – 2.5 daily video clips for every person. (Click to Tweet)

 

 

Additional Statistics On Video Marketing

 

 

92.  Real estate listings including a video tend to get 403% more inquiries. (Click to Tweet)

 

93.  IPad users tend to watch a video up to 5 minutes long.

 

94.  42% of videos on UK Newspaper Sites are ads. (Click to Tweet)

 

95.  An average male spent 40.6 hours watching online videos, double the 19.0 hours a female spent watching online videos in the UK.

 

96.  67% of Millennials can find a YouTube video on everything they want to learn. (Click to Tweet)

 

97.  Vimeo tracks 715 million video views on average per month.

 

98.  Mobile video views exceeded desktop views first time during Q4 2015.

 

99.  33% of users watch one hour of video every day on their tablets.

 

100. Video on social media generates 1200% more shares than text and images.

 

Are you still asking yourself whether using video marketing channel is a good idea for your business? 😉

Sources

http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm

http://www.reelseo.com/2013-video-marketing-business-survey-trends-report/

http://www.marketingpilgrim.com/2014/12/in-the-next-60-seconds-300-hours-of-video-will-be-uploaded-to-youtube.html

http://expandedramblings.com/index.php/youtube-statistics/

http://www.prnewswire.com/news-releases/animoto-survey-consumers-want-more-video-marketing-on-web-social-and-email-300079377.html

https://techcrunch.com/2016/01/27/facebook-earnings-q4-2015/

http://www.invodo.com/resources/statistics/

http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf

https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video

https://www.thinkwithgoogle.com

http://www.businessinsider.com/digital-video-advertising-growth-trends-2014-5

https://vwo.com/blog/replacing-image-video-landing-page-increases-conversions/

http://go.brightcove.com/en-highcostoffree

http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

http://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/

http://www.business2community.com/infographics/23-reasons-to-use-video-marketing-in-2015-infographics-01305360#3fwKvMwlGjdQKQ34.97

http://www.tnsglobal.com/press-release/connected-life-tv-press-release

comScore

Vidyard

EyeView

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Top 25 Startup Hubs in the US [2016]

Top 25 Startup Hubs in the US [2016]

 

According to a report released by the U.S. Chamber of Commerce Foundation and startup incubator 1776 Boston is ranked number 1 among the top 25 startup hubs in the U.S.

Boston moved to the top spot as a result of San Francisco Bay Area’s lack of a cohesive community and declining quality of life for residents. However, San Francisco Bay Area still remains as an absolute leader when it comes to total startup activity.

Some cities with a fewer startups such as Denver and Raleigh-Durham outranked larger cities like New York and Los Angeles by having stronger ties between the startups and institutions in the community.

 

Innovation That Matters evaluated 25 cities, digging into six themes:

1. Talent
2. Capital
3. Industry Specialization
4. Density
5. Connectivity
6. Culture

 

While the number one was revealed based on total ranking the leadership of the best cities was not consistent in every aspect the report finds.

For example, Boston being a leader for capital and density, ranked only number 8 for talent and ecosystem connectivity and only number 4 for culture. Similarly, Buy Area being number 1 in talent, capital and industry specialization was only 17 for ecosystem connectivity and 9 for culture.

This demonstrates that emerging players can leverage their strengths (e.g. Baltimore ranking only 18th based on the total of all metrics was #1 in the ecosystem connectivity), while the leaders might consider working on raising up the consistency across all metrics.

 

Here is the full list of top 25 startup cities in the US according to ITM:

1. Boston
2. Bay Area
3. Denver
4. Raleigh-Durham
5. San Diego
6. Austin
7. Los Angeles
8. Philadelphia
9. Washington DC
10. New York
11. Seattle
12. Chicago
13. Portland
14. Pittsburgh
15. Nashville
16. Minneapolis
17. Salt Lake City
18. Baltimore
19. Dallas
20. Houston
21. Atlanta
22. Miami
23. Phoenix
24. Kansas City
25. New Orleans

Read Full Report

 

Related: What Is a Startup and How It Is Different From a Small Business?

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