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THE SMALL BUSINESS SOCIAL MEDIA CHEAT SHEET

[Transcript]

SOCIAL MEDIA PLATFORMS OVERVIEW

PROS/CONS

 

TWITTER

  • Microblogging service and social network that allows users to send short messages of up to 140 characters called “tweets”.

PROS

  • If you want to quickly get some recognition for your business or brand, there’s no better way than Twitter.

CONS

  • Users growth is stalling, compared to other social networks.

 

FACEBOOK

  • The world’s most popular social network.
  • People use Facebook to connect with high school friends, co-workers, and other people in their network.


PROS

  • Facebook is a very simple and straightforward way to begin driving online sales.

CONS

  • Page owners are subject to the whims of news feed algorithm.
  • Organic reach has fallen dramatically during last few years.
  • It’s now a pay-to-play platform for businesses.

 

YOUTUBE

  • The biggest video-sharing site that reaches millions of users across the globe.
  • YouTube is wholly owned by Google.

PROS

  • One third of all online activity is spent watching video.
  • YouTube is a great platform for small businesses to start getting attention.

CONS

  • Traffic is hard to redirect from YouTube to primary website.
  • Users often prefer to stay on YouTube and watch more videos.

 

Related: 100 Surprising Video Marketing Statistics

 

GOOGLE+

  • Social network owned and operated by Google with profiles, status updates, circles, communities and hangouts.

PROS

  • Easy integration with other Google products.
  • Great way to interact with clients and customers.

CONS

  • Complicated interface and administration.

 

TUMBLR

  • Another large microblogging service.
  • Unlike Twitter, Tumblr has no limits on character count.
  • It allows users to publish text, images, video, and share everything via reblogging.

PROS

  • Great platform for reaching a younger audience.
  • If your business has a relatively young audience, Tumblr is one of the best ways to reach them.

CONS

  • Not everyone is on Tumblr.
  • Limited features for a “blogging platform”.

 

DIGG

  • News aggregator with a curated front page.
  • Users are allowed to recommend news stories, pictures, video and other content that people might be interested in.

PROS

  • Easy to set up.
  • Helps to get a decent amount exposure with right content.

CONS

  • Not designed for customer interaction.
  • Not as important as it used to be before.

 

PINTEREST

  • Social network based on image sharing.
  • Allows users to collect and share all sort of images found on the web.

PROS

  • Images on Pinboards are hyperlinked to their original source.

CONS

  • Pinterest is used primarily by women.

 

INSTAGRAM

  • Photo and video sharing mobile app.
  • Also, available on desktops.

PROS

  • Effective hashtag system.
  • Helps to extend the organic reach.

CONS

  • Doesn’t allow businesses to use clickable links in posts.
  • Limited organic reach.
  • Pay-to-play platform.

 

REDDIT

  • User-generated news links and text posts.
  • Votes promote stories to the front page.

PROS

  • Incredibly simple to use.
  • Effective vote-based ranking system.
  • Diverse, active and engaged audience.

CONS

  • Overflowing with content, making it hard to get above the noise.
  • Content can easily get downvoted and never rank high enough to get the attention.

 

HOW TO BEGIN / LEARN THE LINGO

 

TWITTER

  1. Pick a short handle that is easy to remember and descriptive of you.
  2. Follow other users that are in your niche: influencers, partners, clients and customers. Favorite and retweet their tweets.
  3. Let your current fans and followers know that you are now also on Twitter.
  4. Join the conversations. Talk to people. Build relationships.

LINGO

  • @ Reply: Use this to address a public message to a user.
  • RT Retweet: This indicates a posting is a retweet from another user.
  • DM Direct Message: You can only send a direct message to someone who is following you.
  • # Hashtag: Used to categorize tweets and keeps tweets grouped together.

 

FACEBOOK

  1. You need to have a personal profile to create a Facebook business page.
  2. So, set up a personal profile if you do not have one. Then simply create your business page and start adding your business information (address, contacts, services etc.) and content (photos, videos, upcoming events, and links back to your website).
  3. Join to relevant Facebook groups and be part of the community.

LINGO

  • LIKE: This allows other users to know if you appreciate a particular post.
  • POKE: A way to interact with friends and has flirting connotations. Avoid in business matters.
  • STATUS: A microblogging feature to inform other users of your actions and thoughts.
  • TAG: Marks a photo or video with text to identify a person.

 

YOUTUBE

  1. Before you start with YouTube, decide if it is worth it. Video marketing is a big deal now and it can work for you as well.
  2. Set up your YouTube account. Your account will be linked with other Google products that you are currently using.
  3. Once your first video is live, share it on the other social media platforms.
  4. Network with other YouTube Vloggers and users.

LINGO

  • LIKE: YouTube users have the ability to vote videos up or down with the like or unlike buttons.
  • VIEW: Usually refers to viewer count, which keeps a record of the number of views a video receives.

 

GOOGLE+

  1. Follow Google guidelines and set up your Google+ business profile.
  2. Organize your Google+ page by adding your customers, partners, team members and others to Google+ Circles.
  3. Circles make it easy to interact separately with different groups of people.
  4. Connect your page to your website and verify your ownership.
  5. Add links to your website and your other social media profiles in the links section.
  6. Start sharing content and participating in the community.

LINGO

  • CIRCLE: A categorization system for friends and followers.
  • GREEN: When a post is marked with a green button it is public.
  • BLUE: When a post is marked with a blue button, it is only for people in your circles.
  • HANGOUT: A group video chat feature for users in your circle.

 

TUMBLR

  1. Tumblr requires a bit more work than the other social media sites.
  2. To start just create an account on Tumblr and choose a theme for your profile.
  3. Start posting. Try to use images in your posts. Great images tend to get more reblogs and likes on Tumblr.
  4. You can instantly share your Tumblr posts with your Twitter and Facebook audience.
  5. Follow other blogs and become a part of the community.

LINGO

  • DASH: Short for dashboard, it is the main news feed of Tumblr blogs you follow.
  • HEART: Users can like posts by clicking on the heart below the post in their dash.
  • TAG: Categorization system for posts that allows users to find new blogs.
  • REBLOG: Users can reblog posts they enjoy to their own blog.

 

DIGG

  1. Digg is a social bookmarking site where you can submit links for other users to “digg” them.
  2. Try to create exceptional headlines and submit a high quality content that other Digg members may find valuable and make it go viral.
  3. Post your Digg link to your other social media channels to encourage traffic to the posts.

LINGO

  • DIGG: Thumbs-up — a positive vote — for a story that means you want other people to see it.
  • HOME: The main page of Digg that shows the best stories on Digg.

 

PINTEREST

  1. Pinterest is about setting a strategy. Pin strategically by considering your objectives before you begin.
  2. Install the Pin It button on your website and give every page and blog post a featured image that can be pinned automatically.
  3. Drive traffic to your website by offering free items such as e-books, podcasts and white papers to a pin’s description.
  4. Verify your website in the settings page to get access to the Pinterest Web Analytics feature.

LINGO

  • BOARD: A posting page or area for pinners to post and re-pin images.
  • PIN OR PINNING: The act of posting, uploading or adding a picture to the user’s Pinterest board.
  • RE-PIN or RE-PINNING: The action in which another Pinterest user is interested in a particular image on your board.
  • PINNERS: The collective term for Pinterest users.
  • PIN IT: Allows you to easily pin things you see on websites and blogs.
  • FOLLOW: When you follow someone, their pins show up in your Pinterest home feed.
  • HOME FEED: This is your collection of pins from pinners and boards you follow.

 

INSTAGRAM

  1. Set up for an Instagram account and choose a username that clearly represents your brand.
  2. Add a profile photo, a biography and a link to your website in bio section (the only place where the links are clickable).
  3. Link your account to Facebook and other third-party sharing sites where you have an account.
  4. Use and search tags to connect with your audience.

LINGO

  • @HANDLE: A method of referring to another user within a comment.
  • COMMENT: Feedback on another user’s post.
  • FEED: The stream of images and videos that appear on your homepage.
  • # HASHTAG: Used to categorize your content and make easier to discover you.
  • LIKE: This allows other users to know if you appreciate a particular post.
  • STORIES: Photos and videos in a slideshow format which automatically disappears after 24 hours.

 

REDDIT

  1. Create your Reddit account.
  2. Get involved with the community and subscribe to the relevant subreddits.
  3. Read threads, leave comments, post things you find interesting and start upvoting/downvoting.
  4. Wait for a few weeks/months and try to increase your karma before you start marketing on Reddit.
  5. Post links to your best content only.
  6. Remove unsuccessful postings.

LINGO

 

  • SUBREDDIT – Part/section of Reddit with specific focus on certain topic.
  • KARMA – If people upvote on of your posts you get link-karma, if they upvote one of your comments you get comment-karma. The opposite when they downvote.
  • REDDIQUETTE – rules of Reddit, including rules of a specific subreddit and unwritten guidelines of conduct.
  • REDDITOR – Reddit user

SOCIAL MEDIA AUDIENCE SIZE

TWITTER: 320 MILLION
FACEBOOK: 1,590 MILLION
GOOGLE+: 540 MILLION
YOUTUBE: 1,000 MILLION
TUMBLR: 555 MILLION
DIGG: 8 MILLION
PINTEREST: 100 MILLION
INSTAGRAM: 400 MILLION
REDDIT: 234 MILLION

 

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