How to Start a Coffee Shop with No Money

How to Start a Coffee Shop with No Money

It seems a given that all businesses need at least some capital to startup, even coffee shops. But what if you do not have a startup capital? How to start a coffee shop with no money? Is it even possible to launch a coffee shop with no money in your pocket?

The answer is a rather surprising “yes”.

However, it is going to take a great deal of work to do it. Like restaurants, coffee shops are popular businesses with thousands being started every year around the world.

People drink coffee a lot.

Have a look at the map:


Globally more than 500 billion cups of coffee are consumed every year.

No doubts coffee shop is a great business idea. However, keep in mind that like restaurants, coffee shops are predominantly small businesses and they have a high failure rate.

Accordingly, starting up a new one is not without considerable risk. It is even harder if you want to start a coffee shop with no money.

The good news though is that it is still possible.

You can make it a success even with no money if you are willing to plan, work hard, and stick to it through thick and thin.

Below we tried to put together all the useful information you might need on your coffee shop journey.

Let’s dive straight in.




  1. Planning
  2. Co-op
  3. Join Up with Another Business
  4. Find a Co-Founder with Money
  5. Go Online
  6. Crowdfunding
  7. Small Business Funding
  8. Wait and Save
  9. How to Start a Coffee Shop with No Experience
  10. What You Need to Start a Coffee Shop?
  11. Average Café Turnover (Finance)
  12. How Much Do Coffee Shop Owners Make?
  13. Average Profit Margin for Coffee Shops
  14. Average Café Turnover (Workforce)
  15. How to Run a Successful Coffee Shop?




First and the foremost, you must have a solid plan. There is no substitute for planning. Coffee shop business might seem too simple, but you still need to have a plan.

More than that, in order to start your café (particularly without any money) you need to have a great plan.


How to Start a Coffee Shop with No Money - Plan Properly

Starting a Coffee Shop with no money requires detailed and actionable planning.


Without proper planning, your coffee shop is unlikely to start. Well, even if it manages to start, it will most likely fail and fail quickly, especially if you have no money for the startup costs.

Creating a detailed business plan is essential to the success of your cafe. While coffee shops can still fail even with the best of business plans, it’s virtually guaranteed to close quickly if you do not have one.

This is one of several mistakes that many coffee shop owners make in starting up their business. So make sure you create a detailed business plan that accounts for the financing required and estimates how much you will make over the next six months to a year.

What follows is a few ideas on how you can open your coffee shop with little to no money and shape your business plan around it.




One of the oldest and most proven ways to open any business with little to no money is the cooperative or “co-op” where you work with others who have the resources to help make your dream come true.

In a cooperative, you team up with those who have the finances to invest in your coffee shop and in return, they receive a percentage of the profit.

You can work out the financial arrangements with them while you do the real work of running the coffee shop.

A successful co-op usually requires a detailed business plan, a sharing of responsibilities, and a willingness to go the extra mile in making your coffee shop successful.


Join Up with Another Business


One big advantage that coffee shops have over many other food service businesses is that they can be set up in a small area. You do not need a large space for your customers or even much in the way of storage.

All you really need is your coffee makers, a place to serve them, and an area where your customers can sit down for a few minutes to enjoy their coffee.


Coffee Shops do not require a lot of space

Coffee Shops can successfully operate in small areas.


One inexpensive, if not free way to startup your coffee business is setting up your shop in another, successful business that already has a customer base and is looking to please them even more. By piggybacking on the success of another business, you can reach a new clientele that can enjoy a cup of coffee while getting what they need from the parent business, such as a florist, bookstore, the break rooms of companies, and so forth.

There are many businesses that set up an espresso or coffee bar or kiosk on their premises. You can take that a step further by offering your own brand of coffee and serving it to customers. However, you will need a willing partner who runs the larger business and you’ll need to get the financing (at least some) to pay for the materials you need.


Find a Co-Founder with Money


Not everything is money.

You may have valuable expertise/skills or something else that is in demand and worth more than or as much as money.

While you look for money to start a business, someone with the money in hand might actually be looking for the right person to partner with.

There are thousands of possible scenarios here. A person with money might have:

  • Not enough time to start a business
  • No relevant skills
  • No experience
  • Not enough courage
  • Not enough motivation

These are only some of the scenarios when you perhaps could offer a solution. However, there are certainly much more of them out there.

If you manage to offer something compelling to the person with money (who actually is inclined to invest in a business) and clearly show him/her that your offer is real (with solid numbers and figures for instance) then you will have pretty high chances of securing the partnership.

Money, accurate plan and the right time are the three perfect pieces of the puzzle. When brought together they will allow you (together with your partner or partners) to start a business.


Channels to look for potential business partners:


  1. Online (Cofounderslab or other similar co-founder searching platforms, Reddit, LinkedIn etc.);
  2. Friends and family;
  3. Your own network;
  4. Your network’s network;
  5. Events (conferences, meetups, networking events, fairs);
  6. Co-workers;
  7. Everything else that comes to your mind.


Go Online


Perhaps the most affordable type of coffee shop is one that exists on the Internet. For less than $100, you can set up a quality website and web-hosting plan and start selling coffee.

Yes, the barriers to going online are low. However, as it often happens to be the case low entry barriers cause fierce competition.

Nevertheless, it’s totally worth it in any case.

Going online offers considerable benefits that begin with building your brand and reputation about the coffee being served.

Plus, you can take advantage of free social media sites such as Facebook, Twitter, Instagram and Pinterest to spread the word about your coffee shop.

The product you serve can be roasted coffee beans from a local company that you make a commission from the sales so there is no upfront expense, or you can purchase and roast your own coffee beans and make more money, but that does take more expense and effort.



Pro Tip: As we mentioned above, with almost no entry barriers and affordable options, the Internet has become a very competitive place to market lately.

Accordingly, you may find yourself spending more time and energy compared to what you initially expected trying to get traction for your online coffee shop.



Pro Tip 2: Once “free” social media platforms including Facebook, Instagram and Twitter are all now predominantly “pay-to-play” fields. Unless you have something amazing that instantly goes viral, you are unlikely to get a decent organic reach without sponsoring your content.

So, be ready to face it at some point. Do not blindly rely on social media marketing alone.

You’ll need to do your research and find a niche that is not being addressed, so your online coffee shop can succeed on social platforms.



Once your online café starts earning money you can expand your business and open a retail coffee shop too.




This is a relatively new way of raising funds, but it offers considerable advantages over the traditional business loan.

First, you do not need good credit to receive money from a crowdfunding effort. Plus, you will build up a potential customer base from those who invest in your business.

If you plan your crowdfunding effort correctly, all you’ll need to pay in return is the taxes from the money that was received and owe your backers nothing else apart from what you promised.

However, raising money through crowdfunding can be difficult, especially if you are trying to start up a local coffeehouse. Keep this in mind.

Other than that, there are many crowdfunding platforms out there including but not limited to Fundable, Kickstarter, and others.


Check Small Business Funding Options (Loans, Grants, Peer-to-Peer Lending etc.)


Depending on your location, you may have business funding options available. You can check this with the relevant local or even not-so-local organizations (small business administration, NGOs, banks, online platforms etc.) and explore your funding options.

Sometimes you can come up with fairly good opportunities with this kind of research, but again – it heavily depends on individual circumstances (your location, position, background etc.).

In any case, it is highly important to approach this sort of mechanisms with due prudence. Always check in full the applicable terms and conditions when receiving any sort of funding. Make sure you know what exactly you are accepting and what will be your rights and obligations.


Wait and Save


If none of the options listed above work for you but you still want to start your own coffee shop – start saving money and building up your own capital!

There are two important components of this process:

  1. Try to maximize your earnings as much as possible. Leverage all available income sources – wage, passive income (if any), freelance, cashbacks, and everything else;
  2. Start building the parts of your future business that require no to a very small amount of money that you can comfortably afford. Make sure you get as many things ready as possible when you finally have the money to kick off your coffee shop adventure. For instance, while you wait for your capital to accumulate, you can work on your future coffee shop’s website. Building a quality website is a highly time-consuming process, so whatever you manage to do at this stage will save you tons of hours during the super hectic business operation phase.

Basically, the less capital you have in starting up your coffee shop, the more you will have to plan and prepare.

However, even with the perfect plan and hard work, it probably will not be easy and there is no guarantee that your coffee shop will make it.

Still, to give it the best chance you need to plan thoroughly, work hard, and prepare for the unexpected.

The good news is if you eventually manage to make it, you will find yourself much stronger and you will be terribly hard to beat for your competition.


But… what if in addition to “no money”, you also have no experience? What would you do?


No worries! We’ve got you covered. Read on.



How to Start a Coffee Shop with No Experience?


Starting and running a coffee shop for the first time means having to learn a lot on the job. However, as almost everything else it can be done if you have the drive, determination, and willingness to learn.




Learning from the experience of others can help you avoid potential mistakes on your own path. As you know the experience is gained through trial and error.

And trial and error mean spending cash, energy and time as a side effect.

We all know it.

So, the smart thing to do here would be to use the shorter way to the experience you need – learning from the experience of others.

Start by talking to local coffee shop owners who have been in business for several years. You do not need to interrogate them about every nuance in running their business, but you should ask them if they start over again what they would do differently.

Such conversations will help you focus your efforts on more successful approaches or at least warn you about potential dangers that you otherwise may face.


How to Start a Coffee Shop with No Experience?

Talking to Coffee Shop owners will help you better understand Coffee Shop Business.


The more you can find out about running a coffee shop, the better prepared you will be when it gets started.


Stay organized & put in work your knowledge


Once you have gathered all the information you can – apply it.

This means organizing your finances, getting the funds needed to get started, and estimating your income projections over the next month, three months, six months, and beyond so you can stay in business.

You may find that your profits will not grow enough to offset your expenses, so you will need to either find ways to make more money or significantly reduce your expenses. This may mean running the coffee shop shorthanded for a while or putting off expansions or improvements until the money is available.

In any event, proper planning will allow you to see potential issues well in advance and make the proper adjustments even if you lack the necessary experience.


Watch Expenses


While there is not a single, dominant reason why coffee shops go out of business, one of the biggest is not watching expenses. Letting your expenses get out of control means that you cannot make enough in income to pay your bills. While controlling your expenses does not guarantee that you’ll stay in business, at least it reduces one of the threats.

Every expense should be looked at in terms of its importance and how it affects your ability to create profits.

For example, getting new tables may spruce up the shop, but how much in terms of bringing in new customers will it really add?

You may be far better off simply cleaning and refinishing the old tables which cost a fraction compared to buying new ones for the same result.

This is the mistake that too many new/inexperienced café owners make.

Focus on what is necessary to get the profit, and do not procrastinate doing things that are not material to the essence of your business.

When you just started this usually, is not something you can easily afford. If you happened to find yourself spending too much time on irrelevant stuff change your focus immediately.


Cash Reserve


You should also consider putting back cash reserves for unexpected expenses. Many small businesses (including coffee shops) close because they get hit with something out of the blue. Unexpected expenses may range from storm damage to a supplier being short and having to pay more to buy from someone else to a strike that keeps people from doing their normal routines and so forth.

Cash reserves are also good to compensate your lack of experience. Making mistakes along your way is nearly unavoidable.

You need to make mistakes to learn and gain experience. Even if you learn from others, you still need to have your unique experience.

As you know, mistakes cost money. Accordingly, you need cash to make them.

The bigger cash reserves you have the more time there is for you to go through mistakes and master the skills you need to successfully operate the coffee shop.

You can treat your cash reserves as a fuel. The more you have it the longer you can sustain with no experience.



To help you even further we have put together a little more information on coffee shop business below.

This part of the article will guide you through the actual process of starting a coffee shop and will help you to understand what to expect afterwards.


What are the Requirements to Open a Coffee Shop?


To start up a coffee shop, you would usually need:

  • the proper licensing;
  • registration;
  • and insurance

that is required by your country.

You should start by looking at the legal requirements that are governed by your country in terms of coffee shops, cafés, and similar eating establishments.

Remember that opening a kiosk in a mall may be different than renting a shop on a street corner.

The same thing with operating a mobile business, such as those on sidewalks and the like compared to having a roof over your head.

Once you have met the legal requirements, the next step is ensuring that you maintain your legal status as a coffee shop.

Keep in mind that if you expand, add new services, or new features to your location then it might mean having to be re-licensed or certified by the local or state authorities.


What You Need to Start a Coffee Shop


Ironically, you will need money to start up your coffee shop (but you already know what to do with this obstacle, right?).

The amount will depend on the type, size, and services your coffee shop will offer. While such costs can vary wildly depending on the location, rent, and circumstances, there are some averages (US) that may help you in determining just how much capital is needed.

  • Kiosk: $5,000 to $50,000
  • Free-Standing: $80,000 to $200,000


Equipment to start a Coffee Shop

If you start really small the only equipment you might need could be a coffee machine.


Again, there is a big difference between opening a coffee shop as a kiosk inside a mall or existing business compared to starting up a free-standing one. Plus, if your free-standing shop offers seating for several customers or more, expect the cost to exceed $200,000 (espresso machines would usually cost up to $20,000).

So, depending on what you serve and how you treat your customers, the costs will vary considerably. Keep this in mind when creating your business plan.


Starting a Coffee Shop: Equipment Needs


As stated before, an espresso machine costs up to $20,000 or higher. However, if your coffee shop is in a small kiosk, all you may need is a coffee machine, a space for your coffee beans, a counter to take the payments, and cups and lids to serve the coffee.

Naturally, starting your own free-standing coffee shop will require considerably more, including serving areas, tables, chairs, and perhaps servers to assist you in delivering the coffee. Of course, there may be other expenses as well in terms of how many customers you want to serve at once.

One avenue that many coffee shop owners use is to focus only on high-quality brewed coffee and forgoing the espresso machines since they are so expensive and use a lot of milk. When getting started, you should focus on high-quality coffee brands which will also help draw in customers.

Once your coffeehouse is established, you can branch out into other services, which may include serving espresso. You should always keep an eye on expenses and only expand when you have the money to do so if you want to run a successful coffee shop.


Average Café Turnover (Finance)


There is no unified data available on global average café turnovers. These figures vary based on economy and location.

As a rough example, we can note that 24.6% of coffee shops in the UK reported £200,000+ annual turnover in 2015 (Source: Café Culture Show).

In any case, the amount your coffee shop makes on an annual basis will be determined by the number of cups of coffee you sell every day.

So, depending on the size, location, and how much the average customer pays, that will determine how much your coffee shop will make on an annual basis.

On average, a typical coffee shop that sells 250 cups per day makes about $215,000 per year (US). That can vary depending on how much you charge for each cup and how much each customer will typically spend.

The trick for most coffee shop owners is finding a price for each cup that creates a healthy profit but does not turn away customers who might go somewhere else to find a cheaper cup of coffee.

The good news is that if you run an average coffee shop, then you should be able to pay for your startup costs within a few years if your sales meet or exceed what is typical in the US.

Techniques like getting customers to stay longer by using free Wi-Fi or having entertainment during peak hours may increase the number of cups that are purchased.


How Much Do Coffee Shop Owners Make?


Depending on where you live, what you make as a coffee shop owner may vary considerably. This not only means which part of the world or country, but also whether you operate out of the city, suburbs, or in rural areas.

As the coffee shop owner, what you make will be dictated by what you bring in every day in terms of coffee sales.

By comparison, coffee shop managers who work for larger companies make a national (United States) average of just over $46,000 every year. However, during early years of coffee shop business, it should not be surprising that the owner makes less than an average employee. Unlike coffee shop employees owners make their income based on sales and expenses, trying to strike the right balance in charging their customers so they are not turning them away or making too little from each sale.

Therefore, it is hard to come up with more or less accurate numbers here.

Every coffee shop is different.

Two coffee shops of the same chain in comparable locations can drastically differ in revenue they get.

For example, the combined revenue of all 20000 coffee shops in the US was $10 billion in 2011. On average, this means $500000 revenue per coffee shop. However, this number is far from the reality as 70% of all sales go to 50 top coffee shop operators.

This average profit of coffee shop is even harder to estimate on a global scale, as economies are very different across the globe.

Therefore, the best advice would be to not rely on extremely high profits at least during first few years. If you are into this business then it would be better to focus on doing things that can help to increase your profits – things that are within your control.

For coffeehouse owners, a good start is the price that is charged by competing coffee shops which provides a clue to how much you can charge without turning people away.

Plus, you’ll need to factor in all expenses as well. This is hard to do, but it will show you a much clearer picture.

Despite of not-so-optimistic outlook over the typical coffee shop profits you still can take it above the standards with a more innovative approach and better creativity.

For example, did you know that in the US at least 10% of all payments at Starbucks comes exclusively from mobile devices? Would you expect that from an average coffee shop? Starbucks now pushes mobile even further.

The same principle applies to small coffee shops. The more value (in this specific example the ease mobile payments) you provide to your customers the more chances you have in earning more than the average coffee shop owner earns.


Average Profit Margin for Coffee Shops


Just like what a coffee shop owner makes, the average profit margin may vary considerably due to several factors:

  • where you operate your business;
  • what you pay in rent;
  • how many customers you serve;
  • what you charge for each item;
  • how much tax you pay;
  • your employee salaries;
  • and so forth.

All those aspects play a powerful role in the profit margin that you see.

The key is to ensure that what you make is higher than what you pay.

What can be said is that the gross margin, which is net sales minus the cost of the food or coffee, should be around 85%. This assumes that the overall cost of the coffee or food will take about 15% of the revenues on average. Of course, any profit that is larger than your expenses represents money in your pocket, but in general, you want your gross margin to be around 85%. Single owner coffee shops actually need less of a profit margin to survive compared to company or corporate-owned coffee shops.


What is the Average Café Turnover (Workforce)?


As with the rest of the hospitality industry, the turnover rate is quite high. This is because working at a coffee shop is considered transitional for most people. Usually, those working their way through school, working there until a higher-paying job opens up, or moving up in the industry by becoming a manager or an owner of their own coffeehouse.

Currently, the turnover rate is around 70% (US) for café and coffee shops.


Average Café Turnover

Source: Upserve


This is mostly employees for employees who do not need much training to do their work, such as waiters and waitresses, busboys, dishwashers, servers, and the like. Chefs and their staff, however, have a lower turnover rate since building experience at one place is important to their careers.

Naturally, the turnover rate will vary due to location and the state of the economy. During economic swings, it’s quite common for the turnover rate to go up due to people transitioning into different types of work, moving to another part of the country, or changing responsibilities.

Overall, although quite high, café employee turnover should be a bearable thing with some effort and the right attitude.


How to Run a Successful Coffee Shop?


Let’s assume that you managed to start your own coffee shop. How do you make it successful?

Understanding how to run a successful coffee shop is no easy task because what may work for one coffee shop owner may not for another. In addition, it depends on several factors that include location, cost, and ability to adapt to your customer base.

However, running a coffee shop is easier if you do what it takes to make it successful such as the following.


Advertise Every Day


You should ask yourself the same question every day: “what are you doing to reach new customers?”.  If you are not doing anything, then that is one more opportunity missed to build your customer base.

You do not need to go overboard on your marketing expenses, but spending time on the Internet, social media, and taking advantage of low-cost local advertising will build up your business every day.


Emphasize Customer Service


What makes coffee shops different?

It’s usually the service they provide which separates the successful ones from those that struggle. Remember, the faster you can serve coffee to your customers (without comprising on the quality), the more likely they are to visit your shop again.

So, you should spend time looking at how your shop can serve its customers and do so with the fewest mistakes possible.


Build Around a Favorite Brand


A wide variety is nice, but the secret to success is building around a special brand that helps make your shop identifiable.

This is because you need a hook to anchor your marketing campaign and serving a specific brand helps to get the attention of potential customers. Of course, you can serve other types, but you should emphasize one at first, which will help limit expenses as well.



In conclusion, it is important to note that coffee shop business is not an easy business.

It’s competitive and hectic.

Expect running your coffee shop 90% of your time, meaning that you are going to be at work more than if you would be working for someone else.

Nevertheless, hard work and right mindset can beat anything. If the coffee shop is exactly what you want to do – go ahead!

Top 15 Recycling Business Ideas 2018: Best Eco-Friendly Opportunities

Top 15 Recycling Business Ideas 2018: Best Eco-Friendly Opportunities

Recycling Business Ideas


Yes, unfortunately, our world gets polluted. And ironically this creates new business opportunities.

Today one of the most innovative areas for starting up a new business is recycling. Hundreds of new recycling business ideas, new materials and methods emerge every year.

Recycling business is a great win-win opportunity for us and the environment.

Even more, going green is a trend of today. Recycling business is the business of the future.

Recycling business is the business of the future. Click To Tweet


With all the valuable materials that get dumped into a landfill happening every day, starting up the right type of recycling business offers you a real opportunity to do something good for the environment and make a profit as well.

The only thing it takes is to come up with the best recycling business idea that you would like to work on, and well, start working on it.

Though this might be a tough task looking at the increasing number of recycling business ideas popping up almost every day because of the ongoing pollution across the world.


Related: How to Start a Business: The Ultimate Guide


Like we noted above, there are literally hundreds of recycling ideas for businesses out there. It might be overwhelming to navigate between them on your own, so that’s the reason we decided to put together this blog post.

In this article, we provide the top 15 recycling business opportunities that will help you build up your company and if done in a right way – enjoy real profits.


So, here are the best 15 recycling business ideas as of 2018:


1. Construction


This is a pretty straightforward small scale recycling business idea.

There are many different materials that can be recycled from construction waste, including metals, electrical materials, hardwood, and more. All you need to do is collect them and sell them to recycling centers or directly depending on their condition.


Recycling Business Ideas - ConstructionDifferent recyclable materials can be obtained from construction sites, including metal and plastic.


2. Cooking Oil Recycling


Cooking oil recycling is one of the easiest among recycling business ideas listed in this article.

This type of recycling takes away the impurities from used cooking oil so that it is fresh once again. By offering the clients this service, they can have their used cooking oil taken away and will purchase the recycled cooking oil from you as part of the process.


3. Electronics Recycling


The electronic recycling is another way to build your recycling company. Purchasing scrap electronics from devices and other sources and selling them to recyclers will offer a considerable profit margin for your business.

The types of devices that can be recycled or even refurbished are laptops, computers, mobile phones, and electronics of all types.


4. Garbage


Relatively low cost recycling business idea; You can recycle the garbage from homes and businesses, picking up their debris on a regular basis and providing bins that separate out the recyclable material. This makes it easier for businesses to recycle and for you to make money after a reasonable investment.


5. Printer Cartridges


This is another highly popular form of recycling business thanks to the price of the printer cartridges. 🙂

A simple cleaning and refilling process will provide you with a good profit while offering cheaper cartridges to businesses and corporations.


6. Scrap Gold


Certainly, one of the most profitable among the all recycling business ideas.

The good news about gold is that it is easy to melt, malleable, and does not lose its purity even when used repeatedly. Add to this that gold recycling is cheaper and better for the environment than mining and you have a real winner.


7. Tire Recycling


Recycling tires have been around since World War II. Considering all the tires that are still in landfills and other areas, recycling them is something desired by everyone.


Recycling Business Ideas - TiresTire recycling offers a great profit margin.

However, it is a dirty job and finding the right companies to work with can be problematic. Still, if you can set up a tire recycling business, the profit potential is considerable.


8. Wood Recycling


Wood historically has always been recycled. Even today, timber still can be recycled in eco-friendly ways.

On top of that, there is a solid belief among potential customers that by purchasing recycled wood, the demand for “green timber” will fall and ultimately benefit the environment.

Thus, recycled wood products with “eco-friendly” labeling have potential to boost the sales. Recyclable wood is easily obtainable through construction waste, demolished buildings and infrastructural objects, old furniture and other similar sources.


Recycling Business Ideas - WoodWood recycling is one of the oldest among recycling business ideas.
It is also relatively easy to obtain from the wide variety of places including construction and infrastructural objects.


9. Glass Recycling


The glass is 100% recyclable. Even more, glass can be recycled endlessly without any loss in quality or purity. For every ton of the recycled glass over a ton of natural resources are preserved.


Glass Recycling Infographic

Image Source: GPI
Read also: Frequently Asked Questions: Glass Recycling – Stanford University


10. Waste Collection Center


This is a simple and low cost recycling business idea.

You probably have such sites in your own community, but there are still plenty of opportunities to start your own recycling business. Your recycling plant can include a number of items from cans, paper, and bottles which you can ship to larger centers and get cash.


11. Paper Recycling Business Ideas



Did you know that approximately 79 percent of all US papermakers use some recovered paper to make new paper products such as paper-based packaging, tissue products, office paper, and newspaper?



Recycling of paper products has been around for decades. This is perhaps the most famous one among all existing recycling business ideas.

It is a simple business model that when performed efficiently may lead to a substantial income stream. This is because the paper is in high-demand and recycling helps keep the supply available.


Recycling Business Ideas - PaperThe global demand for paper is high. This creates a room for the profitable paper recycling business ideas.


It’s quite popular to save and recycle paper which is why starting up a business in preserving the supply of paper is a good idea.

Starting up a paper recycling business is easy if you do not plan setting up a recycling plant, but instead focus on supporting activities first.

You will usually need a site where people can bring their paper or some form of truck that can pick up the paper that you pick up from people.

Almost any kind of paper can be recycled.

All you need to do is collect the paper in sufficient numbers. Then take it to the recycling center and start making money.

The trick though is to collect the paper in the first place. So here are some ideas that will help you get started:


> Collection Locations


You can set up large bins for collecting newspapers and the like at shopping malls, restaurants, and other locations. Make sure that the location is popular though. It is usually where large groups of people gather.

You’ll need the bins, permission to set them up, and a vehicle that can pick them up. While this is a great way to collect paper in a passive manner, do not expect this method to be the most popular.


> Sweeping Neighborhoods


Here is where you will pick up most of your paper. People can simply store the paper in their garages or storerooms when you come by to pick it up.

By canvassing local areas, you may be able to gather up large quantities of paper on a regular basis. You can use the same truck to deliver it to the recycling plant or perhaps you can create your own.


> Creating a Recycling Center


To set up a site that recycles the paper will most likely require:

  • proper licensing from the local and state authorities (depending on your location);
  • equipment that does the recycling itself;
  • means of transporting the paper when it arrives.

You will also need to figure out what you are going to recycle the paper into so that you can make your profit from the sales.

You can create your own paper products from the materials, such as soft cardboard, plates, cups, and so forth. Then you can sell these products directly to businesses like restaurants or hotels. They usually buy and use these products in bulk.

Additionally, you can create high-quality writing or copy paper that you can sell directly to customers or businesses.

It’s your recycling business, so you can take it in whatever direction makes the most profit. The good news is that you can start small in collecting paper for other recycling centers until you make enough to create your own, fulfilling a need in your community. Plus, you are helping to save trees and making the world a little more green.


12. Packaging Material Recycling


At first glance, it may seem that recycling packaging materials is not worth the effort. However, consider that just about every single item that is shipped around the world includes some type of packaging material.

Because there are shortages of new packaging material in some parts of the world, the demand for recycled materials is greater than ever and growing every day. Growing volume of e-commerce worldwide will most likely help to keep this trend upwards.


Statistic: Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars) | Statista

Retail e-commerce sales will keep rising worldwide during the coming years.
This will positively affect the demand for packaging materials.


The typical items that you want to recycle include the following;

  • Foam (Packing) Peanuts
  • Cardboard Boxes
  • Plastic Bags
  • Pallets
  • Wrapping Foam & More

You can start with packing peanuts as they are some of the easiest to collect, yet expensive to buy. A single yard bag full of packing peanuts can retail for upwards of $75. So, you can see how it can become profitable if you find the right sources.

Businesses, facilities, and warehouses are good places to start. You can take the packing peanuts and other packaging material off the hands of business owners for free or a small payment and then turn it around to make considerable cash by offering the same materials to companies that sell the products or you can sell it yourself.

If you start with packaging peanuts, you can work your way towards other materials and earn a tidy profit over time. The hard part is finding the places where you can obtain the materials. Once discovered, the rest is keeping the reusable part and throwing away the waste.


13. Electric Wire Recycling


You may be surprised at just how much electronic waste is available for recycling purposes. You can set up your business to purchase old, worthless electronic devices, peripherals, and related materials. Then you can sell them to a recycling center. However, if you can manage to recycle them yourself you can sell them directly to companies that manufacture electronic devices, gadgets, and the like.

The first step is researching sources of electronic waste, which includes residents and companies that use such devices like computers, laptops, mobile phones, and so forth.


Recycling Business Ideas - Electric Wire RecyclingMany US companies ship their e-waste to countries like China in order to avoid the disposal costs.


You’ll find that purchasing scrap or worthless electronic gadget is straightforward enough, but the complicated part is deciding whether to partner up with an established recycling plant or do the work of stripping out the unnecessary components yourself. It’s not easy work, but if you know what to look for it can be simple to separate the wanted materials from the unwanted ones.

By choosing the latter, you can make a considerable profit depending on the amount of electronic scrap you can find. The good news is that you can focus on the items that are beyond repair and therefore obtainable with little to no money. Then, you can process the scrap by removing the unwanted elements and selling the rest to manufacturing companies that use recycled materials.

This is a business that takes time to set up and get going, but the profit potential is considerable if you can maintain a steady supply of waste materials.



14. Battery Recycling


The good news about battery recycling is the overall popularity of the business which is relatively easy to start. There are numerous places in most communities that will pay for lead-acid batteries. You can get prices that pay per pound or per battery. A common price is $5 to $7 per used car battery.


Recycling Business Ideas - Battery RecyclingAround 99 million wet-cell lead-acid car batteries are manufactured each year.
Part of this number is made of recycled materials.


The beauty of this type of recycling business is the sheer number of lead-acid batteries that are currently sitting in garages, maintenance shops, businesses, and other locations for years that could be recycled.

However, the toughest part of getting started is finding the locations for such batteries which tend to be scattered about. You may want to setup a website so that residents and business owners can find you.

Lead-acid batteries are used primarily for vehicles, motorcycles, and boats. So, you will need to do some searching to find those sources in your community. You may want to post ads in traditional media sources, such as newspapers or radio to help you in your search.

Of course, you’ll also need to find locations that purchase lead-acid batteries, so you can get a good price. Over time, you can work your way up into creating a positive cash flow that leads to other forms of recycling.

Depending on how you can obtain the lead-acid batteries, you can make a considerable profit when you have eager buyers willing to pay top dollar.


15. Home Items Recycling


This is a recycling business that usually starts with your own home and finding items inside that can be resold easily. Home items include a broad category that ranges from kitchenware, bathroom, toys, garage tools and equipment, and so forth. Whatever is found in the home that is reusable can be the source of your recycling business.


Recycling Business Ideas - Home Items RecyclingHome Items Recycling is just like many other recycling business ideas. You can start it with your own home.


Launching a home items recycling business is easy and straightforward. You should start by seeing what specific items are valuable and can be resold for a small profit, then focus your efforts on finding people who want to clean out their homes of such items.

You can even charge a small fee for coming by someone’s home and taking out their unwanted items for you to recycle.

This means setting up a business where you list the items of value, so they can be separated by the homeowner and be easily sorted.

If any items are not recyclable, you can always dispose them on your way to the recycling plant or clean and sell the items yourself online or at flea markets. Keep in mind that the per-item profit will probably be small, so you will need to increase the quantity to garner a good cash flow.

At least you have plenty of homeowners who are looking to get rid of their unwanted items to choose from when you start. Whether you choose to sell to another recycling business or go into business on your own, there is a great deal of potential in choosing home items as your primary source.


Additional information on recycling business


As you already know, recycling as a business sector is a relatively new thing. There are still many questions left unanswered on all types of recycling businesses.

Below we will try to shed some light on the most frequent questions asked on recycling business and provide little more information with regards to recycling business ideas listed in this article:


How to Start Recycling Business from Home?


Starting recycling business from home may sound crazy, but the craziest thing is that it is 100% possible. More than that, people are already doing this across the globe.

Look at this:



Precious Plastic has everything for you to start your plastic recycling business from home right away.

The model of Precious Plastic can be applied to business opportunities in recycling other than plastic too.

However, starting a recycling business is not only about setting up your workspace and putting in place your production lines. Do not forget that the recycling business is still a business, thus it needs to be treated accordingly.

So, before going ahead with what Precious Plastic (or any other project) provides it can be a good idea to check the basics.

To start a recycling business from your home, the first step is to do a little research that includes the type of items you want to recycle, the amount of space you need, and any equipment necessary to do the task. Along with that you also need to know if what you recycle is really in demand in your community and what is the strength of your competition.

Moreover, your recycling business will need to follow your local laws, rules, and regulations in terms of getting a license and what can be stored on your property.

Overall, there are lots of things to do for starting a recycling business from home, but the most important thing is that it is possible. To make your journey easier refer to our extensive guide on how to start a business for the step-by-step process of starting your recycling company from home.


High Profit Recycling


There are certain materials that recycle for higher rates compared to most others. By focusing your small business on a specific item or related group of items, you can increase your profit potential considerably while sticking to a tight budget.

Some of the items that provide good profit include the following:

  • Aluminum
  • Clear glass
  • Copper, Bronze, and Brass
  • Gold
  • Electronics, Computers, & Related Devices
  • Printer Ink Cartridges
  • Oil Filtration & Recycling

Each of these items offers a high-profit potential for recycling. For example, purchasing gold from rings, electronic devices, and other sources can be quite profitable.


Recycling Business Profit Margin


For your recycling business to succeed, you will need to limit your expenses while maximizing the flow of recycled products. So, your first goal is to minimize your output which helps increase your profit margin.

Focus on high-return materials such as copper and gold which offer a considerable profit. Items like general garbage should be avoided given its low profitability.


Most Profitable Things to Recycle


For those who want to keep their recycling efforts small, but highly profitable, it pays to focus on the items that bring in a high return rate. Arguably the most profitable in terms of return rate and finding the materials are copper and copper alloys such as brass and bronze. Per pound, copper and its alloys bring in a sizable return. Just beware that the competition for these materials is quite high.

Other profitable materials include gold, electronic devices, and printer ink cartridges.


Recycling Options for Small Business


You have a few options when running a small recycling business in terms of making it successful. Your first choice is what material you want to focus on recycling and building your efforts around that. You can expand your business later to take advantage of other materials if they become more profitable.

Other options include limiting your search area for items, buying vehicles for large hauls, and transportation to more profitable recycling locations.


How to Start a Recycling Business?


The first step is to read our Ultimate Guide on How to Start a Business.

The second step is getting familiar with the government rules and regulations about running a recycling business.

After that, you will need to choose what types of items for recycling best fit your business parameters. Most small recycling companies focus on high-profit items such as copper and alloys of copper, gold, and electronics.

However, you can choose the items that best suit your business goals. For example, you can pick one from the list of recycling business ideas above.

Next, assess the capital needed to start your business, set a budget, and purchase what is necessary to get started.

The good news is that everything you need to be successful can be found in your community, you just need to find it.

In any case, in this guide, you will find all the necessary actions to take in order to start your own recycling business, so the general advice would be to read it and try to implement as accurately as possible.


Below are some great resources for further guidance on recycling and recycling business ideas listed above:


Mobile Marketing Statistics 2018

Mobile Marketing Statistics 2018


Mobile marketing is a big deal. Mobile marketing statistics are staggering.

Obviously, there is no way to ignore mobile in today’s world.

Everything is going towards mobile now. So is the marketing.

Below are the most important mobile marketing statistics 2018 that shape the face of digital marketing today and will be doing so tomorrow.

Well, let’s dive straight in and see what the stats tell us about the mobile marketing in 2018:


Mobile Marketing Statistics 2018 Outline:

1. General Mobile Marketing Statistics
2. Mobile Search
3. Mobile Web and Mobile Apps Statistics
4. Mobile Commerce and Mobile Shopping Statistics
5. Mobile Advertising Statistics
6. Mobile Marketing Statistics: Tablets
7. Sources



General Mobile Marketing Statistics


1. More than 87% of internet users are now smartphone users.


2. Percentage of smartphone users per country:

  • US 78%
  • UK 77%
  • Australia 87%
  • Canada 76%
  • Germany 75%
  • Netherlands 87%
  • France 71%
  • Japan 64%



3. Percentage of tablet users per country:


  • US 46%
  • UK 53%
  • Australia 56%
  • Canada 47%
  • Germany 38%
  • Netherlands 61%
  • France 41%
  • Japan 30%



4. Percentage of single screen users – PC, smartphone or tablet:


  • US (compared to 34% in 2012) 18%
  • UK (compared to 32% in 2012) 14%
  • Australia 12%
  • Canada (compared to 48% in 2012) 15%
  • Germany (compared to 51% in 2012) 18%
  • Netherlands 11%
  • France 17%
  • Japan 26%



5. Percentage of people using all three screens – PC, smartphone, and tablet:


  • US 38%
  • UK 41%
  • Australia 49%
  • Canada 36%
  • Germany 32%
  • Netherlands 51%
  • France 33%
  • Japan 25%



6. Percentage of users browsing the internet at least as often via smartphone as computer:


  • US (compared to 33% in 2012) 69%
  • UK 66%
  • Australia (compared to 27% in 2012) 72%
  • Canada 60%
  • Germany 65%
  • Netherlands 70%
  • France 61%
  • Japan 71%



7. Average time spent browsing on a smartphone per month (as of August 2016):


hours in the US

hours in the UK

hours in Italy

hours in Spain



8. Average adult (18+) in the US spends two hours, 51 minutes on smartphone every single day.


9. 7 out of 10 minutes spent on YouTube videos come from mobile devices.


10. Generally, smartphone visits to US websites drastically raised since January 2015, while tablet and desktop visits declined:


Website visit growth by device

Source: CMO by Adobe



11. Approximately 43% more research is done on smartphones than computers by millennials who intend to buy an item.


12. Today about half of all business-to-business queries come from smartphones.


13. More than 40% of all transactions are carried out on smartphones.


14. In 2017 about 79% of mobile travelers have done their travel reservation after doing some research on their mobile device.


15. Up to 45% of travelers have made calls to get more information about a particular service after engaging in mobile research on the mobile device and this figure is significantly higher than the 37% recorded the year before.


16. 58% calls to book or get more information have been made by mobile travelers after doing research on their mobile devices. This is a significant increase from the 45% recorded in 2016.


17. 83% of mobile business travelers have booked travel after doing research on their smartphone in 2017.


18. About 89% of people who recommend a brand do so after having positive mobile experience with it.


19. Research published by Google suggests that up to 61% of people are unlikely to come back to a mobile site they had difficulties using.


20. 58% of mobile users expect mobile sites to load as quickly as or faster than desktop sites.


21. 86% of marketers believe an improvement in the speed of mobile site can enhance customer satisfaction.


22. Every 1 second mobile page load delay may result in conversions drop by up to 20%.


Mobile page speed benchmarks


23. 91% of mobile device users plan to buy or have bought commodities after seeing a relevant ad (as described by them).


24. There is a 62% less chance of people buying a product from a brand after having a negative experience on their mobile sites.


25. 46% of those who have bad experiences with a mobile site state that they do not intend to revisit the same site to purchase anything from them in the future.


26. Nearly 9 out of 10 times, people who end up buying from a particular brand state that they had good mobile experience with the brand’s website.


27. Overall 78% of mobile brand experiences are described as positive.


28. On the average, 200% more brand experiences happen via mobile than every other means combined and that includes computers, stores, TV etc.


29. There is a 2.3 times more likelihood that a person that is actively searching for an item via mobile would make an in-store purchase.


30. Over half (54%) of all mobile brand experiences are image- or video-based.


Image video brand experiences



31. Internet users are 36% more likely to check the availability of an item in a local store on their smartphones now than two years ago.


32. 68% smartphone users use “get directions” or “call” button.


33. 73% of smartphone users thing get directions is important.


34. 70% of smartphone users think that call button is important.


35. 43% of millennials research potential purchases on their smartphone at least as much as on their computer.


36. 54% of emails are opened on a mobile device.


37. Pinterest is the most visited social network on mobile. 64% of its referred traffic comes from tablets or smartphones.


38. Twitter is at 62%.


39. and Facebook at 41%.


40. According to GSMA study, there were over 5 billion unique mobile subscribers in the world as of 2017.


41. This figure is expected to rise to 5.7 billion by the end of this decade.


42. In 2017, the mobile industry contributed up to $3.6tn to the GDP.


43. it is projected that by 2022, this figure will reach $4.6tn.


44. In 2017 that about 29 million jobs were directly or indirectly supported by the mobile ecosystem


45. The proportion of 4G connections is expected to increase from 23% to 41% that by the end of the decade.


46. Android is the most popular smartphone platform, with an 87.7% share (2017Q2):



Smartphone OS Global Market Share

Smartphone OS market share

Source: Statista



47. Millennials all over the World spent on average 223 minutes every day on their smartphones compared to 107 minutes in 2012:


Millennials Mobile Time

Source: Statista



48. Number of mobile-only internet users exceeds desktop in the U.S.


49. Most popular mobile internet activities according to internet users worldwide as of 1st half 2017 are email, social media, online video, news and downloading software/applications.



List of most popular mobile internet activities (1st half 2017)

Most popular mobile internet activities

Source: Statista



50. We are now as likely to watch online videos or look at photos on our phones as on our desktop computers.


51. Today adults spend more media time on mobile than on newspapers and magazines combined.


51-2. 70% of mobile users delete simply delete emails that are not displayed correctly on their devices.


51-3. In the US at least 10% of all payments at Starbucks comes exclusively from mobile devices.



Mobile Marketing Statistics: Mobile Search


52. Almost half of all consumers (48%) begin their research with search engines on mobile devices.


53. There is a 31.35% CTR on the first position on Google search results.


54. The mobile searches for product reviews have grown over 35% in the last 3 years.


55. 35% of those who conducted a search on their smartphones, in the end, spent more in the store than they initially planned.


56. 42% of all mobile brand experiences involve search.


57. 65% of users look for the relevancy of information when searching on their smartphones and ignore the company providing the information.


58. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone.


59. 26% of consumers start mobile research with a branded app.


60. 75% of Gmail users access their accounts on mobile devices.


61. 8 in 10 marketers worldwide use location targeting for mobile advertising.


62. 50% of smartphone users visit a store within a day of their local search compared to 34% on computer/tablet.


63. They search for: product availability, address, working hours, and directions.


64. Local searches tend to bring in more sales compared to non-local searches. 18% of local smartphone searches resulted in a sale the same day compared to just 7% of non-local searches achieving the same result.


65. Location part of ads has been used by more than 60% of consumers. They pointed out the importance of this features in ads, particularly directions and the call button on smartphone.


66. 18% of local phone searches triggered a sale within a day vs. 7% of non-local searches.


67. 70% of Computer/Tablet and 61% of Smartphone users want ads customized to their immediate surroundings.


68. 20% of all telecom;


69. 30% of all restaurant;


70. and 25% of all movie searches are mobile.


71. Mobile devices serve as the source of over 50% of all searches related to maintenance, services, and parts.


72. 80% of mobile search resulted in actual store visits within just 5 hours.


73. 85% of them lead to a call to the store within the same 5 hours.


74. The smartphone’s share of website visits has increased year-on-year across the whole of Europe, with the highest growth being experienced by the top 20% of German businesses, who saw a 51% increase in traffic from mobile devices.


75. In the U.K, the top 20% of performers are getting half of their browser visits from smartphones, compared to just under 38% for businesses which haven’t invested heavily in optimizing their mobile customer experience.


76. The top 20% of performers in each business sector outperformed their peers when it came to smartphone visits.



Mobile Marketing Statistics: Mobile Web and Mobile Apps


77. App usage dominates browsers in mobile usage and accounts for 90% of mobile phone time:


Time spent on mobile

Source: Flurry


78. 18-24 years olds spend 2/3rd of their digital media time on smartphone apps (compared to just 7% on mobile web).


Mobile Platform Usage by Age

Source: MarketingLand


79. In US mobile apps constitute 57% of all digital media usage.


80. Smartphone apps alone on average get 50% of all digital media time.


81. Mobile app usage is globally dominated by Facebook and Google.


82. Accordingly, Apple App Store and Google Play account for over 90 percent of worldwide app revenues.


Mobile Apps Usage Stats

Source: MarketingLand


83. There are new audiences preferring mobile internet access only, the largest single group being women 18–24 years old.


84. 81% of users prefer mobile sites to apps for price research;


85. 79% for product reviews;


86. 63% for purchasing.



Mobile Marketing Statistics: Mobile Commerce and Mobile Shopping


87. First time mobile devices generated a billion dollars in online sales on Black Friday 2016. The exact amount spent via mobile devices was $1.2 billion, which means a 33% increase compared to the preceding year.


88. No doubts it was a great day for mobile. However, desktop sales with 64% of revenue still constituted the majority online sales in the US.


89. Around 70% of 2016 Thanksgiving Day traffic came from mobile, with tablets contributing another 8%.


90. Mobile devices accounted for 53% of all orders on Thanksgiving Day. This was the first time when mobile e-commerce surpassed desktop in total order quantity.


91. While in-store shopping for merchandise back-to-school shoppers use their mobile devices. Of the 81% who do so,


92. 58% compare prices;


93. 39% download digital coupons;


94. 38% check availability/inventory;


95. and 30% take photos of things that might be purchased.


96. 39% of store walkouts were influenced by smartphones. In all those cases consumers left stores without buying.


97. 67% of US consumers choose the shopping store based on digital discounts received on mobile.


98. Email inspired more than half (56%) of mobile purchases.


99. 16% of smartphone/tablet users made a purchase decision as a result of marketing offer.


100. 51% of shoppers make a purchase based on a mobile notification in the store.


101. However, while at the store, 69% of brand’s loyal customers (compared to 58% of all consumers) will actually change their purchase decision in favor of the brand after receiving mobile notification to their smartphones/tablets.


102. 55% of shoppers search for discounts on their smartphone or mobile device in the store.


103. 79% of mobile coupon users in the US say that they share brand reviews, along with information about how much they saved on a product with family and friends following a purchase.


104. 1/3 of travelers said that they do not find researching and booking comfortable on their smartphones. This opinion remained unchanged from 2015.



Mobile Marketing Statistics: Mobile Advertising


105. Mobile advertising revenues are growing quickly and mobile advertising is expected to grow into a billion-dollar business in the next few years.


106. 63% of digital travel ad spend goes to mobile.


107. 70% of people do not like mobile ads.


108. This was the main reason behind mobile ad blocking gaining popularity and increasing 90% YoY.


109. The average click through rate (CTR) of the 1st position ad on mobile Google search is 27.7%.


110. This figure is 9.2% for the second position.


111. 95% of all paid Google search ad clicks come from mobile.


112. In 2018, mobile Ads alone will take up 22.3% of the global Ad budget.


113. By 2019, mobile advertising will represent 72% of all US digital ad spending.


114. Around 53% of Facebook’s Ad revenue comes from mobile devices.


115. In-app ads (average CTR 0.56%) globally perform better compared to web ads on mobile (average CTR 0.23%).


116. Best performing mobile ad categories by CTR are:

  • Travel 2.61%
  • Entertainment 1.97%
  • Automotive 1.07%
  • Games 0.88%
  • Beauty & Health 0.81%
  • Mobile Phone (Services) 0.70%
  • Food 0.49%
  • Apparel & Accessories 0.22%
  • Sports 0.21%
  • Personal Finance 0.19%


117. 53% of paid search clicks come from mobile.


118. 75% of Google ad revenue from mobile search came from Apple devices.



Mobile Marketing Statistics: Tablet Usage


119. Tablet users are more likely to buy after seeing online ads than smartphone users.


120. They are also more likely to ask for coupons from a merchant.


121. By 2020 tablets with small screens (7 to 9 inches) are forecast to account for 40 percent of all tablet shipments worldwide, while almost 60 percent of all tablets shipped are projected to be tablets with medium screens (9 to 13 inches).


122. About 40 percent of consumers in the U.S. checks social media on their tablets on a weekly or daily basis.


123. Besides social media, some of the most popular activities among tablet users in the U.S. include using their emails, using search engines and watching online videos.


124. The number of tablet video viewers in the United States is forecast to increase in the next few years, going from an estimate of 107.2 million in 2016 to just over 124 million by 2020.


125. Half of 35-44s say that they own tablet, putting them significantly ahead of the youngest group (on 36%).


126. 16-24s are in fact the least likely to own a tablet, with even 55-64s having a 4 point lead over the youngest group.


127. Tablets are likely to decline in coming years. In US tablet, sales have dropped 30% since their peak in 2013 and declined a full 15% between 2015 and 2016.

100+ Video Marketing Statistics, Facts and Trends 2018

100+ Video Marketing Statistics, Facts and Trends 2018



Are you aware of the recent video marketing statistics?

They are mind-blowing!

During last few years video marketing and video as a format developed on a light speed. Video marketing now takes market shares away from traditional TV and other adjacent marketing channels.

The power of video marketing is impressive.

Businesses of all sizes cannot afford to ignore this marketing channel anymore. So, make sure you consider leveraging this opportunity for the benefit of your business.

In this article we gathered 100+ breathtaking video marketing stats, facts and trends to shed more light on it for you.



Quick Outline:



General (Shocking) Video Marketing Statistics & Facts



1.  Globally 25% of people watching online video every day.


2.  One third of all online activity is spent watching video.


3.  65% of users watch more than 3/4 of a video.


4. 87% of internet users in the U.S. watch online videos.


5.  Video content uploaded in a single month is more than all three main U.S. TV networks combined have created in 30 years.


6.  45.5% of all internet users watch at least one online video per month.


7.  The average internet user is exposed to an average of 32.2 videos within a month.


8.  45% of viewers will stop watching a video after 1 minute.


9.  60% by 2 minutes.


10.  4 out of 5 users won’t wait and will click away if a video doesn’t load immediately.



of users will watch your video only if it loads instantly.



YouTube Video Statistics



11.  YouTube has over a billion users. This is almost a third of all Internet users. On top of that, Youtube is the second largest search engine on the web.


12.  400 hours of video is uploaded to YouTube every single minute.


13.  YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.


14. YouTube is the most popular online video property in the United States (March 2018):


Most popular online video properties in the US

Source: Statista


15.  YouTube users on average watch more than 30 billion hours of video per month.


16. And 1 billion hours every day.


17.  80% of views on YouTube are from outside of the U.S.



What percentage of video views on YouTube come from mobile devices?

18. More than 50%!



19. The average mobile viewing session on YouTube is more than 40 minutes.


20. 62% of mobile users discover videos through YouTube.


21. 25% of shoppers admitted that they’ve used YouTube to search for a video related to a product they’re considering in-store.


22. 16% of videos on YouTube are linked, shared, embedded on Tuesdays between 11am and 1pm.


23. 67% of Millennials can find a YouTube video on everything they want to learn.


24. 60% of people prefer online video platforms (e.g. YouTube) to live television.

YouTube Video Statistics

Source: Google/comScore custom survey, U.S., January 2016


25. In a standard month, 80% of 18 to 49 year olds watch YouTube.


26. YouTube time on TV has more than doubled year over year


27. YouTube is available in 76 different language versions (this covers 95% of the whole Internet population).


28. “How-to” searches are growing 70% year over year on YouTube.


29. 78.8% of marketers consider YouTube as the most effective platform for video marketing.


Effectiveness of Video Marketing Platforms

Source: eMarketer



YouTube Ad Stats



30.  YouTube ads are on the rise. They currently constitute 27% of all online video ad spending in the United States:


YouTube Ad Stats - Digital Video Ad Spending Share US

Source: eMarketer


31. On top of that 62% of marketers plan to increase their budget even more in 2018.


32. Accordingly, YouTube ad revenues are also on the rise:


YouTube Net Ad Revenues (US)

YouTube Net Ad Revenues (US)

Source: Statista – U.S. net advertising revenues of YouTube 2015-2018


33. YouTube top 10 ads received 539 million views (14 hours watch time) and 3.6 million likes in 2017.


34. Between 2017 and 2018 the total number of small and medium-sized businesses advertising on YouTube grew 2x times.


35. YouTube mobile advertising receives 62 percent of attention while this figure for TV ads is only 45 percent.


Percentage of User Attention


  • YouTube Mobile Ads 62%
  • TV Ads 45%


36. YouTube mobile ads (paid) have 84 percent more chances to get attention compared to TV ads.


37. 73 percent of TV viewers are disappointed by the amount of TV ads. This is not the case with YouTube ads.


38. TV viewers multitask more than mobile YouTube viewers during ads:



YouTube Ad Stats - Viewer multitasking YouTube vs TV

Source: Ipsos/Google Advertising Attention Research



39. Currently, 95% of YouTube ads are audible and 93% are viewable. The best results are achieved when ads are both audible and viewable.


40. 95% of YouTube ads are watched with the sound turned on.



Facebook Video Statistics



41. Facebook users generate 8 billion video views per day.


42. More than 500 million people watch more than 100 million hours of video every day on Facebook.



Number of people watching videos on Facebook every day




43. 85% of Facebook video is watched on mute mode.


44. Almost half of the pages (47%) don’t post videos on Facebook.


45. In a study conducted by LocoWise 12 brands uploaded 46% of all videos on Facebook.


46. On average people watch only a third of a video on Facebook.


47. 41.3% of pages promote their videos with paid ads on Facebook.


48. 80% of users get pissed off and react negatively toward videos (and publishing brands) when sound auto-plays unexpectedly loud.


49. Almost half of Facebook users find it easier to watch videos on a smartphone compared to computer.


50. One third of users admit that seeing the logo of a favourite brand can get them to stop scrolling and watch the video.


51. Every fifth video is now a live broadcast on Facebook.


52. Live videos on Facebook get 3x more watching time.



Mobile Video Marketing Stats & Facts



53.  Mobile video consumption increases 100% every year.


54.  Mobile video views grew 6x faster than desktop views in 2015.


55.  Only 18% of users watch video through browsers.


56.  48% of mobile users watch video using mobile apps.


57.  33% through social media.


58.  20% search results.


59.  And only 14% through advertising.


60.  Mobile video budgets are rapidly rising (18% for 2014 – 2015).


61. Mobile shoppers are three times (3x) more likely to view a video compared to desktop shoppers.


62. Video now accounts for more than 50% of all mobile traffic and will account for 70% of all mobile traffic by 2021.



Share of video in mobile traffic 2018


Projected share of video in mobile traffic 2021



Video Marketing and Video Advertising Statistics for Marketers



63.  Video viewers are 1.7 times more likely to buy a product than non-viewers.


64.  80% of users will watch a video and only 20% will read your content in full.


65.  Videos tend to increase user’s understanding of product or service by 74%.


66.  90% of internet users consider a video about product or service helpful in making a decision.


67.  Videos increase landing page conversions up to 80%.


68.  Replacing an image with a video on a landing page increases conversions by 12.62%.


69.  Marketers using video grow revenue 49% faster than others.


70.  82% of marketers confirmed that video marketing had a positive impact on their business.


71.  Video within an email doubles or triples the Click-Through Rates (CTR).


72.  Video makes Email Marketing Campaigns 51% more effective.


73.  Video on the homepage can boost conversion rates by 20% or even more.


74.  75% of executives at least once a week watch work-related videos on business websites.


75.  65% of them visit the website.


76.  And 39% call a vendor after viewing the video.


77.  59% of executives prefer to watch video instead of reading text.


78.  96% of B2B organizations use video to some extent in their marketing campaigns.


79.  73% of them report positive changes in ROI.


80.  25% of consumers lose interest in a company if it doesn’t use videos.


81.  56% of them believe that if a company has a website, it should have also videos.


82.  Usually, the average internet user spends 88% more time on a site with video.


83.  Marketers who use video receive 41% more web traffic from search than others.


84.  52% of marketing professionals globally consider video as the type of content with the best ROI.


85.  64% of consumers prefer visual content over customer service.


86.  62% of consumers are more likely to have a negative perception of a brand that published a poor-quality video experience.


87.  50% of marketers are shifting budgets from TV to digital video.


88.  The word “video” in an email subject line increases open rates by 19%.


89.  Boosts CTR by 65%.


90.  And reduces unsubscribes by 26%.


91.  Explainer videos boost conversion rates by 20%.


92.  22% of all U.S. small businesses are planning to post a video within next 12 months.


93. 60 seconds of video equal to 1.8 million words according to Forrester researcher Dr. James McQuivey.


Video vs Text:

words equal to 60 seconds of video



Video Advertising Statistics



94.  35% of total online ad budget is spent on video ads.


95.  65% of U.S. marketers consider increasing their mobile video ad budgets.


96.  Every month an average internet user watches 16 minutes 49 seconds of video ads.


97.  80% of users recall the video ads they have seen in the past 30 days.


98.  26% of users will look for additional information after watching a video ad.


99.  22% of them will visit the link provided or website mentioned in a video ad.


100.  And 12% of users will actually buy the particular product featured in the video ad.


101. The probability of making the online sale is 64% higher when your users watch video(s).


102.  36% of users trust video ads.


103.  At least some sort of action is taken by 46% of users after viewing a video ad.


104.  The average CTR of video ads is 1.84%. This is the highest CRT among all digital ad formats.




Social Media Video Statistics



105.  92% of mobile video consumers share videos with others.


106.  15 seconds or shorter videos are shared 37% more often than those between 30 and 60 seconds.


107.  Awesome video ads driving excitement increase purchase intent by 97%.


108.  And brand awareness by 139%.


109.  The most popular form of online video content among all users is comedy at 39%.


110.  The second is news at 33%.


111.  Followed by music at 31%.


112.  Around 100 million hours of video watched every day on Facebook.


113.  90% of Twitter video views are on mobile devices.


114.  82% of Twitter users watch video content on Twitter.


115.  Snapchat users watch 10 billion videos per day.


116.  Every month on average 200 million video ads are shown on Instagram.


117.  9 out of 10 Instagram shares happen on Facebook.


118. 9.3 million live streams happen monthly on Periscope.


119. Average daily volume of video on Periscope is 350,000 hours.


120. Total number of active Periscope users is around 1.9 million.



Future of Video Marketing



121.  It will take over 5,000,000 years to watch every video that crosses global IP networks in a single month in 2020.


122.  Internet video to TV grew 50% in 2015. It will continue to grow, increasing 3.6-fold by 2020.


123.  79% of all global consumer web traffic will come from video by 2018.


124.  In 2020, video will constitute 23.2% of marketing spend, compared to 17.7% in 2015.


125.  Mobile video will increase 11x between 2015 and 2020.


126.  By 2020, over 75% of global mobile data traffic will be video content.


127.  7 trillion video clips will be uploaded in 2020 – 2.5 daily video clips for every person.



Video Engagement Statistics and Additional Facts On Video Marketing



128. Shorter videos get higher engagement rates:


Video Engagement Statistics - Audience Engagement Graph

Source: Wistia


129.  IPad users tend to watch a video for up to 5 minutes long.


130.  33% of users watch one hour of video every day on their tablets.


131.  An average male spent 40.6 hours watching online videos, double the 19.0 hours a female spent watching online videos in the UK.


132. Video on social media generates 1200% more shares than text and images.


133. In December 2013 188.2 million Americans watched 52.4 billion online videos (content only) in one month.


134.  Real estate listings including a video tend to get 403% more inquiries.


135.  42% of videos on UK Newspaper Sites are ads.


136.  67% of Millennials can find a YouTube video on everything they want to learn.


137.  Vimeo tracks 715 million video views on average per month.


Now, after you know all these video marketing facts, are you still asking yourself whether using video marketing is a good idea for your business? 😉





Google data, global, Q4 2015

Google-commissioned Nielsen study, Nielsen National Total Media Fusion, U.S., Q4 2015

Google Data, Q1 2014–Q1 2015, U.S.

YouTube Global Internal Data, Global, 2016

How Small Business Owners Manage and Grow Their Businesses

How Small Business Owners Manage and Grow Their Businesses

To become a successful businessman, you have to be ready to go out of your way, make a few compromises and do a ton of research in order to reduce the risk of failure.

Every single piece of advice is welcome and you need all the help you can get during this long and challenging journey. Put simply, when starting out, you have to spend a lot of time, as well as money, all in a bid to make sure that your ambitious business idea will get off on the right foot.

Reaching to the top is easy, but staying there is where the real challenge usually lies.

The same concept applies to business. Setting up a company is one thing. Maintaining and subsequently growing the business is another.

Below you can find some valuable tips that small business owners have pointed out, to help you take advantage of managing and gradually growing your business:


Taking proper care of hourly employees


If you want to constantly get the best of your team, it is imperative that you always put a smile on their faces.

Hourly workers, in particular, should never be forgotten. This is because they usually tend to work more than their counterparts. They will, therefore, be willing to stay around much longer if you build a nice environment. Investing in the culture of your company is a great idea. Try to keep them satisfied and motivated, by surprising them with small thoughtful gifts.

In the long run, this would improve the overall productivity of the team and it will eventually have a very positive impact on the growth of your business.


Mastering the art of hiring the talent


As a business person, you need to understand that expanding your current team isn’t always synonymous with hiring additional hourly employees. Making use of experienced consultants is highly recommended. The good thing is that many of these experts are available online and can help you grow your business without going over budget. During the hiring process, you should focus on certain key traits, such as prior documented experience, positive testimonials, and strong communication skills.

Honesty, integrity and helpful customer service are a few additional attributes that you want to search for. All in all, putting together a well-elaborated recruiting plan is essential for finding the right candidates who can help you build a culture of accountability in your business.


Constantly avoiding unnecessary expenses


From your experience, you will agree that the tax season is a mess. It always brings additional operating costs to any business. You can avoid most of those pains if you take the time and familiarize yourself with the whole system. In that way, you can see whether there are any deductions that you would be eligible for. Then, you can plan your tax bill with great accuracy. This will be very beneficial for your business both in the short and long run.

For that reason, you want to make sure that you keep yourself up to date when it comes to tax-related issues. Furthermore, we would strongly recommend that you invest in an experienced accountant who can protect your company from costly mistakes.


Avoiding distractions and consistently working towards the objectives


It might be not easy to achieve your business objectives. Just so you know, there are many distractions which can keep you from reaching your goals. Before you start making plans to grow your business, try to identify the various obstacles that you are battling against. Only, then, you will be able to put together a solid and functional long-term plan for your company. On top of that, this will allow you to set realistic objectives and optimize your business management skills.


Continuously improving team’s output


Focusing on the productivity of your team is another way to grow the business. Cautiously analyze your business operations and then identify what it is that you can do in order to optimize the performance of those who are in your team. This is a long-term investment for your business, as you will offer to your team the necessary space and training in order for them to develop and potentially master their professional competences.


Creating sales pages for products and services


If you would like to see your online clients complete their purchases with relative ease, then set up a great sales page. Setting up a perfect sales page is surely demanding. The biggest challenge of all is to combine strong design with simplicity and useful information. A client should be able to understand in an easy and straightforward way what value your business brings to their everyday life.


Exploring the power of social media


It’s no secret that social media plays an integral role both in our private and professional lives. That is something that you should not ignore. Identify the profile of your potential customers and act accordingly.

For example, an online platform such as Linkedin can be a powerful tool for anyone who runs a B2B business. In the same sense, Facebook and Instagram can be great for a B2C client base where a more direct and casual approach is required.

In short, it’s a great idea to put some extra effort on social media outreach as it can be a smart way for your business to enter the market and establish a strong online presence.


Related: The Small Business Social Media Cheat Sheet – [INFOGRAPHIC]




To sum up, it becomes evident that starting a new business is very challenging. Running a business and keeping it successful is even more challenging.

However, with the right plan and hard work you can be sure that your efforts will eventually pay of. It goes without saying that, there are no magic bullets for growth and effective day-to-day management but hopefully the tips mentioned above can help you on some steps you are going to take towards making your business a success.


About the author: Anastasios Koutsogiannis is Content Marketing Manager at GenieBelt.

How long is a business day?

How long is a business day?

What is a business day and how long it lasts?


Business day definition: Any day or part of the day during which the business is officially being conducted.

Generally, all businesses, government bodies, organizations and other entities are open during the official business days. In the Western world, which includes Europe, North America, and Australia, a standard business day is an official day of work that consists of five out of the seven days in the week, typically Monday through Friday and excluding weekends and recognized holidays.

In some German-speaking countries, such as Austria, Germany, and Switzerland, the term “business day” may include Saturday or Sunday depending on the profession.

For example, if a business promises to respond to your query by the next business day, it means that they will return your call the following day unless it falls on Saturday, Sunday, or a recognized holiday. The term “business day” often applies to when packages are shipped as many couriers and shippers work the same business days as most of the companies.


How long is a business day?


The business day consists of business hours. So, the length of a business day will vary depending on the local definition of the workweek and the hours of working that it constitutes. While Monday through Friday with the exclusion of holidays is typical in the Western world, the hours may vary from four up to sixteen depending on several factors.

Eight hours, excluding the lunch hour, is considered the most common length for a business day. This means working 9 am to 6 pm, which is nine hours (in some countries this is 9 am to 5 pm – eight hours), but 12 pm to 1 pm is considered a lunch hour and not paid.

Of course, there are professions that operate 24/7, such as hospitals, hotels, government services such as police and fire departments, airports, gas stations, and more. Every day is considered a “business day” when it comes to these professions. The term is generally not used for professions that are open 24/7 to separate them from typically white-collar companies such as banks, accounting firms, and the like.


Read also: 55 Remarkably Simple And Crazy Powerful Quick Business Tips


The 40-Hour Work Week and 8 Hour Work Day


Nowadays the most common duration of a business day is 8 hours worldwide.

Near the turn of the 20th century, the United States government began to track the average working hours for those employed at factories and manufacturing facilities. It was determined that the typical employee was present for 100 hours. Changes were soon instituted over the following decades and on October 24th, 1940, the 40-hour-work week and 8-hour day became officially the standard practice in many industries which is still observed today.

The origins of what would be known as a typical business day began soon after the Civil War ended with the newly formed National Labor Union asking Congress to mandate the 8-hour work day. It did not pass, but labor reform continued through the decades. By 1869, President Ulysses S. Grant issued a proclamation that brought about the 40-hour workweek for government employees. But it was not until well into the 20th century that this standard was recognized for most industries.


Changes to the Business Day


Thanks to the introduction of the internet and concepts such as flextime, the standard business day has undergone some changes.

It is now typical for many employees to work before 9 am or after 5 pm, but still put in a 40-hour workweek or even more. Many surveys have discovered that a considerable number of executives and professionals work more than 40 hours per week, but many include answering emails or work from home as part of their employment.

While many changes have been considered to the business day, it still is the standard for many industries.


Business Days Vs Calendar Days


Business days are often opposed to Calendar days, which is the adjacent notion. However, it is important to make a clear distinction between these two in order to properly plan your life or business.

In short, the calendar day is every day including weekends and holidays. Thus, regardless the official status every day is considered a calendar day. Unlike business days, there is no gap between calendar days sequence, so all 365 days of the year are counted as calendar days with no exception.

A brief example: In a standard week, there are usually five business days and seven calendar days, so normally two weeks would mean ten business days and fourteen calendar days.

If you mess up business days with calendar days, this may result in negative outcomes, such as missing the deadlines or the important appointments. For this reason, it is always good to know what exactly a business day is and how it is different from a calendar day.


Read also: 14 Keys to Success for Small Business


Business days FAQ


Overall, business days cause frequent confusion among people. In order to answer your potential questions we provide a quick, but neatly to-the-point FAQ below so there is no need for you to search for this information elsewhere:


How many business/workdays are there in a year?


This may vary based on many factors including different countries and business sectors. In the most usual scenario (five-day workweek), there are around 250 business days in a single calendar year.

This average is valid for most of the countries. For example, in 2018 the number of standard business days per country is as follows:





How many days in a work year?


The same as the number of business/work days in a calendar year – around 250.
The term “work year” automatically excludes weekends and public holidays and includes all business days of the calendar year.


How many weekends in a year?


Usually, around 104, as there are 52 weeks in a year and weekends are two days per week.


How many days in a year minus weekends?


As there are roughly 104 weekends per year, the number of days in a year minus weekends is around 260. However, if you want to know the number of business/working days per year then you need to exclude the public holidays too since they are not business days and not counted weekends – they are holidays.


How many business days in a month?


Except for February, which can be 28 or 29 days, all other months are 30 or 31 days. So, usually, there are between 20 to 23 business days in a month. However, public holidays and other non-working days may lower this number.


How many business days in a quarter?


There are 3 months in the quarter. Accordingly, in a standard case, there are between 60 to 69 business days in a quarter.


How many work hours in a year?


This again depends on the country and business sector but given there are 250 business days in a year in a standard eight-hour work format there are around 2000 work hours in a calendar year.


How many work weeks in a year?


The number of weeks is rather standard. There are 52 weeks in a year and the whole week holidays are extremely rare. Accordingly, there are 52 business weeks in a year. However, due to the holidays and other non-working days, some of these weeks are not full 5 workdays weeks.


Does Saturday/Sunday count as a business day?


Usually, it does not. However, depending on specific business sector or country it may count. For example, this can be observed when there is 24/7 working format in a certain type of business. Likewise, 24/7 format does not always mean that weekends are fully treated as standard business days. A specific type of business can be open on weekends but it usually still won’t count as a business day for formal purposes (for example for corporate email replies or other official communication).


Is Saturday a business day for banks?


This depends on a particular bank. However, even if a bank is open on Saturday the things you can do there can be limited. So, it is always a good idea to contact your bank directly regarding this matter.


Is Friday a business day?


Friday is usually an official business day in Europe, Australia, and Americas. However, it can also be a weekend in other parts of the world.


What are business days for shipping and mail?


Business days for shipping are usually the same as for any other purpose – Monday to Friday, weekends excluded. However, this might depend on the time of your order, courier and service type. Based on these factors business days for shipping can vary from 4 to 7 days per week.


When do business days start?


Business days usually start at 9:00 AM. This can be any time depending on the business though.


Further reading: Top Recycling Business Ideas and Best Green Opportunities

Pin It on Pinterest